Three key questions that can effect your business success.

What is the value of the  busi­ness you are deliv­er­ing to clients?

• Know­ing the value of your work to your buy­ers is a key ele­ment in being able to suc­cess­fully com­mu­ni­cate that value. If you don’t see a value in what you do or you don’t know that value how can your buy­ers see it? In the art world your art is inti­mately linked to you so the per­ceived value of your work is also linked to your iden­tity as an artist. So in order for your iden­tity to shine you need to value your­self and your work.
• Do the peo­ple who buy your work know your value and from that the value of your work..is it obvi­ous and does it attract the kind of buy­ers you enjoy work­ing with? The value of your work and every­thing you do around it must be able to attract your favorite buy­ers they are the ones who can’t get enough of your work.
• Do you know how you are posi­tioned in the mar­ket place? Who and what com­petes with you. How you are posi­tioned rel­a­tive to your com­pe­ti­tion is key and it requires that you know ..who your com­pe­ti­tion is, what they are offer­ing, who is likely to buy from them and what makes you unique.

How do you com­mu­ni­cate your value to the world?

• Your value and the value of what you offer must be seen as solu­tion. In order to be seen as a solu­tion the value of your work must be known and trusted. To be suc­cess­ful it must be easy for buy­ers to see, know and hear the value of your work.

How will you deliver your promises

• This has to do more with the qual­ity you present and the stead­fast­ness of that qual­ity. In other words if you promise high qual­ity there can’t be a dif­fer­ence between your def­i­n­i­tion of qual­ity and your buyer’s. The deliv­ery also needs to be con­sis­tent to what you promise it can­not vary. So if you make one of a kind work it must be clear to your buy­ers what that means does it mean that you let the work define itself organ­i­cally com­plete with “imperfections”.
• This can also mean that if you promise per­sonal atten­tion that you pack­age your work in a way that pro­tects it and com­mu­ni­cates your promise. Per­sonal atten­tion can also mean a follow-up card thank­ing your buyer for choos­ing your work.
• Hav­ing your work dis­played in a manor that makes it easy for your buy­ers to envi­sion it in their homes or offices also is a func­tion of deliv­er­ing on your promise.

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Tagged as: Business, Buyer, key questions, Marketplace, Value