Helping visual artists become sustainable businesses
What exactly is art? Have you ever asked yourself that question? Sure...probably everyday you walk into your studio and I’ll bet you never thought of yourself as a super hero...well think again. Let’s face it, art is more than brushing paint onto a canvas, or throwing that perfect pot... … [Read more...]
Contribute to the Manifesto For quite some time now I have been thinking about how a Credo of sorts could be set up that would help to guide artists of all kinds on their quest to integrate their art with business. Moreover, I was looking for a tool that could help artists solidify their importance … [Read more...]
So how do pricing and value relate? One way is when we sit down to figure out what to price our stuff we go about it either by way of our gut as in guessing based often on how we feel about that thing we created. Another way is to do so rationally by figuring our costs and profit requirements and … [Read more...]
The past Marketing Monday post gave some in depth information and suggestions about twitter and how the whole social networking thing fits together. What follows are some more thoughts and guidelines to help you start sorting things out. The key and absolute most important thing to remember is … [Read more...]
Today while walking my pal Loki I started thinking about recipes and how they differed from deeper and broader approaches to a problem. For many years I did a lot of baking from cookies to cakes to french Brioche and I remembered that I always new what I was going to make, if it was bread I knew … [Read more...]
What is the value of the business you are delivering to clients? Knowing the value of your work to your buyers is a key element in being able to successfully communicate that value. If you don’t see a value in what you do or you don’t know that value how can your buyers see it? In the art … [Read more...]