So on Friday, I announced that I’m doing a thing – a live painting marathon and auction. Which on the one hand, I’m totally excited for. And on the other hand – oh my god. So nervous! It’s just triggered all of my fears and all of my monsters. Self promotion It kinda makes me want to … [Read more...]
AIDA four letters to clear the marketing fog
By 3 Comments
Sometimes it is good to have a formula to help remember what you need to do especially when you are starting something unfamiliar. Over the years a simple formula evolved to help measure the effectiveness of marketing efforts and it is still effective now. The formula simplifies a lot of the … [Read more...]
Surviving the Buyer’s Market: my first wholesale show
Deciding to do the show. So, as I was looking through Arts/Craft Show application deadlines online, I found the application for the "Buyer’s Market of American Craft" (BMAC) at the Philadelphia Convention Center. The jury fee was $10.00 and I decided to apply along with several other … [Read more...]
Lorrie talks about the importance of sharing wisdom
Leaders are not afraid to help others learn to lead and they aren't afraid of grooming their replacements. It is no secret that realm of handmade creative work regardless of the end product is experiencing a shift both in the process of making and the process of consuming. As art and creative … [Read more...]
Breaking new Ground & community building
What non-traditional methods do you use to market and sell your art? For marketing e-cards have been very helpful for me. I have a number of collectors who enjoy sending e-cards from my website to friends and family. They select a painting and then can create a card with a personal message and … [Read more...]
The Second Immutable Law: create true believers
After you have your flag flying and folks are seeing it they have to know whether the flag is worth hunting down....people won’t buy your stuff if they can’t tell whether it works for them. That’s the job of our find ability thing. Here we are worried about making sure we are bringing the … [Read more...]
Jan Blencowe talks about business and marketing
Tell us about your marketing journey. How did you start? I began a blog for my daily paintings in 2005, inspired by the creator of the painting a day movement Duane Keiser. After being featured in an article in Domino Magazine with Keiser and several other “daily painters” sales took off and … [Read more...]