Over the past few weeks we’ve examined the key tools for gaining on-line visibility to potential buyers. We began with the concept of a hub that becomes your on-line home base, then examined social media connections to and from your hub and their use as links to both potential and existing … [Read more...]
A social media network formula for artists
By now you should have an understanding of the purpose of having visibility element in your overall art marketing strategy and the importance of visibility to artists in particular. Because we don’t own store fronts and most of us are the only people employed in our business ,we need to have some … [Read more...]
Your Social Graph: why it’s important
If you can remember the pre-GPS , pre-Mapquest or Google maps days you know how frustrating it was to try to find where ever it was you were going especially if that place changed locations...without telling you where they moved to. I remember those days well, navigating more by instinct than … [Read more...]
What’s in your visibility tool bag?
Instead of talking about strategy this week I’m going to focus on tools and then move into strategy. Before we can come close to talking about strategy we have to first know what tools are available and how we can best use them. Then when we start building a visibility strategy we’ll be more … [Read more...]
Sarah on rules, tradition and building community
What non-traditional methods do you use to market and sell your art? I think almost everything I do would be considered “non-traditional” by very traditional artists, but I don’t know how much of it is really “out there”. I try to see marketing as another creative outlet, where I can … [Read more...]
Doing it for me
I had a realization this morning. A really obvious one actually, but I can be dense sometimes. When I do something for me and my own reasons, I succeed. When I do something to prove myself, or get approval, or from a sense of guilt, I never get anywhere. Really simple, but it explains a lot of my … [Read more...]
Sarah talks about Art as Business
Tell us about your marketing journey. How did you start? I’ve always instinctively known that art was a business, and that I needed to learn those skills. My first “marketing advisor” was another entrepreneur that I knew, but he worked business to business with huge corporations, so … [Read more...]
Sarah talks about growth and influence
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How did you get started? It’s funny, I’ve always drawn but it was never my main focus as a child. Up until I was 12, I was a ballet dancer & a pretty good one at that. Everyone thought it was going to be my career. Then when I was diagnosed with Chronic Fatigue Syndrome, I had to give it … [Read more...]