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aida tools for marketing

AIDA four letters to clear the marketing fog

Marketing Monday by Bill

Some­times it is good to have a for­mula to help remem­ber what you need to do espe­cially when you are start­ing some­thing unfa­mil­iar. Over the years a sim­ple for­mula evolved to help mea­sure the effec­tive­ness of mar­ket­ing efforts

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Surviving the Buyer’s Market: my first wholesale show

Featured Artist by kristen

So, as I was look­ing through Arts/Craft Show appli­ca­tion dead­lines online, I found the appli­ca­tion for the “Buyer’s Mar­ket of Amer­i­can Craft” (BMAC) at the Philadel­phia Con­ven­tion Center.

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ted talks for artists

Leading your followers, sliced bread, whales, Twitter,and history

let's talk by Bill

Note: This was orig­i­nally posted Tues­day 2/9/10 but taken down due to code con­flicts that were effect­ing the site’s per­for­mance. I’ve fixed the bugs so these out­stand­ing TED talks could be avail­able to you.

The fol­low­ing TED talks occurred last year, they talk mostly about change and the shift we are all feel­ing. More impor­tantly they also offer insights into the depth of the shift and pos­si­bly if you lis­ten care­fully glimpses into what our pos­si­bil­i­ties can be. We are lucky to be liv­ing in the time because his­tory is being made to the scale of sig­nif­i­cance as the print­ing press, elec­tric­ity and the tele­phone. Each speaker pro­vides a dif­fer­ent point of view from a dif­fer­ent van­tage point of the same thing.

Seth Godin

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Thumbnail image for Lorrie talks about the importance of sharing wisdom

Lorrie talks about the importance of sharing wisdom

Featured Artist by Bill

Each of the artists fea­tured here has made efforts to develop emerg­ing artists through what­ever ways work best, whether through teach­ing, lend­ing a hand with a new­comer on Etsy or other on line venues or just mak­ing friends with some­body new to the scene. One of the impor­tant traits of a leader is their secu­rity in the unique­ness of their work and their knowl­edge that while tech­nique may be copied style and vision can­not be.

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artists center featured artist Jan Blencowe

Breaking new Ground & community building

Featured Artist by Bill

There are so many ways to invite peo­ple to share your jour­ney on the inter­net. My web­site has an RSS feed that peo­ple can sub­scribe to and then they will receive alerts every time I add some­thing new there. Then there’s my daily paint­ing blog, read­ers can sub­scribe and get the daily post in their inbox, there’s also a new blog­ger fea­ture in the side­bar that allows peo­ple to actu­ally become a “fol­lower” of my blog.

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The Second Immutable Law: create true believers

The Second Immutable Law of marketing Marketing Monday by Bill

After you have your flag fly­ing and folks are see­ing it they have to know whether the flag is worth hunt­ing down.…people won’t buy your stuff if they can’t tell whether it works for them. That’s the job of our find abil­ity thing. Here we are wor­ried about mak­ing sure we are bring­ing the right […]

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jan blencowe the artists center featured artist on business challenges

Jan Blencowe talks about business and marketing

Featured Artist by Bill

I began a blog for my daily paint­ings in 2005, inspired by the cre­ator of the paint­ing a day move­ment Duane Keiser. After being fea­tured in an arti­cle in Domino Mag­a­zine with Keiser and sev­eral other “daily painters” sales took off and many more oppor­tu­ni­ties came because of that exposure.

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featured artist interview thumbnail

The Business of Art: Michelle talks about challenges and Journey

Featured Artist by Bill

Tell us about your mar­ket­ing jour­ney, how did you start?

I really went into this blindly! I had a bit of beginner’s luck: I was accepted into the first exhibit I applied for, which was really shock­ing to me. At the end of the four weeks, I had sold all but one piece…I sim­ply couldn’t believe other peo­ple wanted my art in their homes. I think early suc­cess is the universe’s way of telling you you’re on the right path. It gives you the con­fi­dence you need to keep trav­el­ing, even after the road gets much steeper and more dif­fi­cult to navigate.

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Call for artists

Call for Artists

Featured Artist by Bill

My mis­sion in cre­at­ing the blog is to pro­mote and help visual artists by teach­ing them how to mar­ket their work in ways that will allow them to increas­ingly sup­port them­selves from their art.

One of the ways I do this, is to fea­ture visual artists who are expand­ing their hori­zons by find­ing new and inno­v­a­tive ways to get their work into the world and develop addi­tional income streams that sup­port and build their artis­tic voice.

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