Sometimes it is good to have a formula to help remember what you need to do especially when you are starting something unfamiliar. Over the years a simple formula evolved to help measure the effectiveness of marketing efforts
So, as I was looking through Arts/Craft Show application deadlines online, I found the application for the “Buyer’s Market of American Craft” (BMAC) at the Philadelphia Convention Center.
Note: This was originally posted Tuesday 2/9/10 but taken down due to code conflicts that were effecting the site’s performance. I’ve fixed the bugs so these outstanding TED talks could be available to you.
The following TED talks occurred last year, they talk mostly about change and the shift we are all feeling. More importantly they also offer insights into the depth of the shift and possibly if you listen carefully glimpses into what our possibilities can be. We are lucky to be living in the time because history is being made to the scale of significance as the printing press, electricity and the telephone. Each speaker provides a different point of view from a different vantage point of the same thing.
Each of the artists featured here has made efforts to develop emerging artists through whatever ways work best, whether through teaching, lending a hand with a newcomer on Etsy or other on line venues or just making friends with somebody new to the scene. One of the important traits of a leader is their security in the uniqueness of their work and their knowledge that while technique may be copied style and vision cannot be.
There are so many ways to invite people to share your journey on the internet. My website has an RSS feed that people can subscribe to and then they will receive alerts every time I add something new there. Then there’s my daily painting blog, readers can subscribe and get the daily post in their inbox, there’s also a new blogger feature in the sidebar that allows people to actually become a “follower” of my blog.
After you have your flag flying and folks are seeing it they have to know whether the flag is worth hunting down.…people won’t buy your stuff if they can’t tell whether it works for them. That’s the job of our find ability thing. Here we are worried about making sure we are bringing the right […]
I began a blog for my daily paintings in 2005, inspired by the creator of the painting a day movement Duane Keiser. After being featured in an article in Domino Magazine with Keiser and several other “daily painters” sales took off and many more opportunities came because of that exposure.
Tell us about your marketing journey, how did you start?
I really went into this blindly! I had a bit of beginner’s luck: I was accepted into the first exhibit I applied for, which was really shocking to me. At the end of the four weeks, I had sold all but one piece…I simply couldn’t believe other people wanted my art in their homes. I think early success is the universe’s way of telling you you’re on the right path. It gives you the confidence you need to keep traveling, even after the road gets much steeper and more difficult to navigate.
My mission in creating the blog is to promote and help visual artists by teaching them how to market their work in ways that will allow them to increasingly support themselves from their art.
One of the ways I do this, is to feature visual artists who are expanding their horizons by finding new and innovative ways to get their work into the world and develop additional income streams that support and build their artistic voice.
This site is the labor of love of a seasoned self taught 63 year old geekzer who cut his teeth on punch cards, fortran and main frame computers all the while designing, drawing and photographing . [read more…}
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