Over the past few weeks we’ve examined the key tools for gaining on-line visibility to potential buyers. We began with the concept of a hub that becomes your on-line home base, then examined social media connections to and from your hub and their use as links to both potential and existing … [Read more...]
Check Your Brand Wellness
Just as you regularly go to your Doc for wellness checks you should also be doing the same thing with your brand. The pulse of your brand's heart and subsequent ability to circulate your message through out you tribe is extremely important to your success. You should make it a habit to check its' … [Read more...]
It’s not about the lipstick it’s the hog that matters!
Everywhere I look lately I see another Guru offering up another version of "how to succeed in tough time", usually in form of simple check lists. Today I received a couple of them in my e-mail and I was struck by their similarity and realized that what is going on is everyone is saying that their … [Read more...]
When quiting is the best way to move forward
Seth Godin is one of my favorite business and marketing authors because he is a thinker, and a leader...and I am drawn to those types of people. One of his most recent books addresses the problem of well...quiting. More precisely when to quite and why quiting might be good and when sticking it out … [Read more...]
The Power of the Few
In his book The Tipping Point: How Little Things Can Make a Big Difference Malcom Gladwell notes that one of the key factors important in creating a movement (in our language that =art) is the Power of the The Few. Over and over products, people, actions, and movements move from obscurity to … [Read more...]
The Commmunity Loom and Open Source Art
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My last post ended talking about Open Source Art and how it can be used to Raise awarness about art and the creative process Involve your followers inspiring them to discover their own creative vision Include them in your creative process Build Community and in so doing lead your … [Read more...]