Back in the PI (pre-internet) era if you wanted to learn how your market thought, how they made their buying decisions and what they bought you really had little in the way of accurate research tools to draw on. You could set up a focus group and have folks tell you what you wanted to hear, you … [Read more...]
Finding the Right Twitter Followers
One of the first and most important things to do on setting up your Twitter account is to pay attention to your profile. Your profile is the window into your life and your business and it should reflect who you are and what you do. If yoiu are going to use Twitter to connect your network it will … [Read more...]
YOU 2.0 The New Killer App
The past Marketing Monday post gave some in depth information and suggestions about twitter and how the whole social networking thing fits together. What follows are some more thoughts and guidelines to help you start sorting things out. The key and absolute most important thing to remember is … [Read more...]
A different look at creativity
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In previous articles I discussed some of the broader issues and benefits related to Social Media/Networking and how this new tool could benefit artists. The first article “What’s up with Social media” I introduced the concept of “ambient intimacy” and how the growth of social networking … [Read more...]