Over the past few weeks we’ve examined the key tools for gaining on-line visibility to potential buyers. We began with the concept of a hub that becomes your on-line home base, then examined social media connections to and from your hub and their use as links to both potential and existing … [Read more...]
An artist visibility strategy: four key steps
The Truth about Facebook and Twitter
One of favorite things to do when I'm out in public is people watching, I love guessing the stories happening around me, most of us do...it's kinda hard to resist. We can’t help eavesdropping on conversations in public places, it’s a way for us to feel part of a greater whole and a rather … [Read more...]
Going Wholesale Part 4: more important details
Promoting the show. I didn’t apply early enough to get a lot of advance mailers and/or advertising spots purchased to let the buyers know I was coming. But, as soon as I was aware of my booth number, I did let folks know via email, twitter, and my blog that I would be attending the event. … [Read more...]
Doing your Do Diligence
Back in the PI (pre-internet) era if you wanted to learn how your market thought, how they made their buying decisions and what they bought you really had little in the way of accurate research tools to draw on. You could set up a focus group and have folks tell you what you wanted to hear, you … [Read more...]
Twitter and the Daily Show
Jon Stewart and Sam Bee talk about Twitter, twitterers,twits,tweets and those who use them. … [Read more...]
Dan Schorr meets Twitter Even 90 year olds get it
Today on NPR weekend edition Scott Simon shows Daniel Shorr (90) how to twitter....listen to Dan's comparison of Twitter to the Greek Agora or marketplace. Next NPR Soapbox vlogger Jacob Soboroff reports on "technophobic" and some of the tools we have been using to communicate. So if a … [Read more...]
Twitterific…some basics
I just found these two videos during my morning wake-up & coffee time and I just had to share them. The first one does an excellent job of explaining what Twitter is all about and why it is taking over the business world. The second one, while kinda long, uses a real world artist example of how … [Read more...]