AIDA four letters to clear the marketing fog

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  Sometimes it is good to have a formula to help remember what you need to do especially when you are starting something unfamiliar. Over the years a simple formula evolved to help measure the effectiveness of marketing efforts and it is still effective now. The formula simplifies a lot of the … [Read more...]

Surviving the Buyer’s Market: my first wholesale show

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  Deciding to do the show. So, as I was looking through Arts/Craft Show application deadlines online, I found the application for the "Buyer’s Market of American Craft" (BMAC) at the Philadelphia Convention Center. The jury fee was $10.00 and I decided to apply along with several other … [Read more...]

Getting started on the right foot: part IV

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Before you start As in everything we have covered so far, revisit your business goals because the extent of those goals will determine what you do at this stage. Be honest and don’t expect your self to reach rock star levels with out the investment of time and skill building. Also, don’t … [Read more...]

Leading your followers, sliced bread, whales, Twitter,and history

Note: This was originally posted Tuesday 2/9/10 but taken down due to code conflicts that were effecting the site's performance. I've fixed the bugs so these outstanding TED talks could be available to you. The following TED talks occurred last year, they talk mostly about change and the shift we … [Read more...]

Lorrie talks about breaking new ground

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What non-traditional methods do you use to market and sell your art? What constitutes ‘non traditional’ nowadays. I supposed non traditional could be used to describe old fashioned advertising, e.g. fly posting, leaflets though doors, advertising in local papers and magazines, etc. I don’t do … [Read more...]

Lorrie talks about business and art

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One of the my primary reasons for initiating the Featured Artist series last year was to spot light artists who are successfully selling their work so other artists, whether emerging or veterans, could have examples and role models. Each of the artists selected are in various stages of turning their … [Read more...]

Five Artists share what worked & why

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When evaluating goals, intentions or actions one of the most important things you can do to help  maintain forward momentum is to bask in your successes. That doesn't mean boastfully proclaiming how great you are to anyone willing to listen, instead it means to take the success in, let them form … [Read more...]

Breaking new Ground & community building

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What non-traditional methods do you use to market and sell your art? For marketing e-cards have been very helpful for me. I have a number of collectors who enjoy sending e-cards from my website to friends and family.  They select a painting and then can create a card with a personal message and … [Read more...]

The Second Immutable Law: create true believers

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After you have your flag flying and folks are seeing it they have to know whether the flag is worth hunting down....people won’t buy your stuff if they can’t tell whether it works for them. That’s the job of our find ability thing. Here we are worried about making sure we are bringing the … [Read more...]