Posts tagged as:

Social network

aida tools for marketing

AIDA four letters to clear the marketing fog

2010 by Bill

Some­times it is good to have a for­mula to help remem­ber what you need to do espe­cially when you are start­ing some­thing unfa­mil­iar. Over the years a sim­ple for­mula evolved to help mea­sure the effec­tive­ness of mar­ket­ing efforts

Read on for more good stuff...→ View Comments

Surviving the Buyer’s Market: my first wholesale show

Featured Artist by kristen

So, as I was look­ing through Arts/Craft Show appli­ca­tion dead­lines online, I found the appli­ca­tion for the “Buyer’s Mar­ket of Amer­i­can Craft” (BMAC) at the Philadel­phia Con­ven­tion Center.

Read on for more good stuff...→ View Comments
technology basics for artists

Getting started on the right foot: part IV

2010 by Bill

As in every­thing we have cov­ered so far, revisit your busi­ness goals because the extent of those goals will deter­mine what you do at this stage. Be hon­est and don’t expect your self to reach rock star lev­els with out the invest­ment of time and skill build­ing. Also, don’t con­sider your­self a fail­ure if you decide to limit your growth to your own pace, there’s not­ing wrong know­ing and prac­tic­ing what you know works best for you.

Remem­ber two things:

* Wait­ing for per­fec­tion will just keep you wait­ing;
* The best strat­egy as set forth by Seth Godin is to “fire, aim, aim” or more pre­cisely don’t expect to hit a bulls eye your first time around actu­ally, it may take sev­eral times mak­ing adjust­ments before you hit your mark.

Read on for more good stuff...→ View Comments
ted talks for artists

Leading your followers, sliced bread, whales, Twitter,and history

let's talk by Bill

Note: This was orig­i­nally posted Tues­day 2/9/10 but taken down due to code con­flicts that were effect­ing the site’s per­for­mance. I’ve fixed the bugs so these out­stand­ing TED talks could be avail­able to you.

The fol­low­ing TED talks occurred last year, they talk mostly about change and the shift we are all feel­ing. More impor­tantly they also offer insights into the depth of the shift and pos­si­bly if you lis­ten care­fully glimpses into what our pos­si­bil­i­ties can be. We are lucky to be liv­ing in the time because his­tory is being made to the scale of sig­nif­i­cance as the print­ing press, elec­tric­ity and the tele­phone. Each speaker pro­vides a dif­fer­ent point of view from a dif­fer­ent van­tage point of the same thing.

Seth Godin

Read on for more good stuff...→ View Comments
featured artist lorrie whittington on breaking new ground

Lorrie talks about breaking new ground

2010 by Bill

Yes, I have a lovely group of fol­low­ers and buy­ers who have found my work via Etsy, Face­book, Twit­ter, my Blog and my web­site. Most of them keep up with my work either through Face­book or my Blog, and some have sub­scribed to my shop (Art4Sale) newsletter.

Read on for more good stuff...→ View Comments
The Artists center featured artist Lorrie Whittington

Lorrie talks about business and art

2010 by Bill

My mar­ket­ing jour­ney has not been as well planned as I would have hoped or advo­cate. How­ever, I did write down some SMART goals of what I wished to achieve, and wrote a loose busi­ness plan, which I need to update. Hav­ing done some busi­ness courses, the skills and tools I learnt from those have stood me in good stead, par­tic­u­larly when it comes to plan­ning, mar­ket­ing and mea­sur­ing performance.

Read on for more good stuff...→ View Comments
retrospective 2009 the ARTISTScenter featured artists

Five Artists share what worked & why

2010 by Bill

Clearly defin­ing my style and authen­tic voice and writ­ing my artist’s state­ment were so closely linked that they actu­ally became one large goal. Since I was ter­ri­fied about writ­ing my state­ment, hav­ing made sev­eral very lame attempts pre­vi­ously I called in pro­fes­sional help for this one too.

Read on for more good stuff...→ View Comments
artists center featured artist Jan Blencowe

Breaking new Ground & community building

2009 by Bill

There are so many ways to invite peo­ple to share your jour­ney on the inter­net. My web­site has an RSS feed that peo­ple can sub­scribe to and then they will receive alerts every time I add some­thing new there. Then there’s my daily paint­ing blog, read­ers can sub­scribe and get the daily post in their inbox, there’s also a new blog­ger fea­ture in the side­bar that allows peo­ple to actu­ally become a “fol­lower” of my blog.

Read on for more good stuff...→ View Comments

The Second Immutable Law: create true believers

The Second Immutable Law of marketing 2009 by Bill

After you have your flag fly­ing and folks are see­ing it they have to know whether the flag is worth hunt­ing down.…people won’t buy your stuff if they can’t tell whether it works for them. That’s the job of our find abil­ity thing. Here we are wor­ried about mak­ing sure we are bring­ing the right […]

Read on for more good stuff...→ View Comments