Helping visual artists become sustainable businesses
Sometimes it is good to have a formula to help remember what you need to do especially when you are starting something unfamiliar. Over the years a simple formula evolved to help measure the effectiveness of marketing efforts and it is still effective now. The formula simplifies a lot of the … [Read more...]
Deciding to do the show. So, as I was looking through Arts/Craft Show application deadlines online, I found the application for the "Buyer’s Market of American Craft" (BMAC) at the Philadelphia Convention Center. The jury fee was $10.00 and I decided to apply along with several other … [Read more...]
Before you start As in everything we have covered so far, revisit your business goals because the extent of those goals will determine what you do at this stage. Be honest and don’t expect your self to reach rock star levels with out the investment of time and skill building. Also, don’t … [Read more...]
What non-traditional methods do you use to market and sell your art? What constitutes ‘non traditional’ nowadays. I supposed non traditional could be used to describe old fashioned advertising, e.g. fly posting, leaflets though doors, advertising in local papers and magazines, etc. I don’t do … [Read more...]
One of the my primary reasons for initiating the Featured Artist series last year was to spot light artists who are successfully selling their work so other artists, whether emerging or veterans, could have examples and role models. Each of the artists selected are in various stages of turning their … [Read more...]
When evaluating goals, intentions or actions one of the most important things you can do to help maintain forward momentum is to bask in your successes. That doesn't mean boastfully proclaiming how great you are to anyone willing to listen, instead it means to take the success in, let them form … [Read more...]
What non-traditional methods do you use to market and sell your art? For marketing e-cards have been very helpful for me. I have a number of collectors who enjoy sending e-cards from my website to friends and family. They select a painting and then can create a card with a personal message and … [Read more...]
After you have your flag flying and folks are seeing it they have to know whether the flag is worth hunting down....people won’t buy your stuff if they can’t tell whether it works for them. That’s the job of our find ability thing. Here we are worried about making sure we are bringing the … [Read more...]