Over the past few weeks we’ve examined the key tools for gaining on-line visibility to potential buyers. We began with the concept of a hub that becomes your on-line home base, then examined social media connections to and from your hub and their use as links to both potential and existing … [Read more...]
Location Based Services: more than games?
Last week Facebook released its much anticipated addition to the blossoming GPS based checkin applications. In light of that release I’ve decided to spend some time taking a look at why you need to care about location based services and more importantly their applicability to working artists. … [Read more...]
SEO for artists
Over the last few installment I’ve focused on the use of social media as a tool to bring people to your Hub, the operative word being “bring ” by using social media networks as a way to increase the depth of your exposure. The depth I’m talking about is the extent to which your network, … [Read more...]
A social media network formula for artists
By now you should have an understanding of the purpose of having visibility element in your overall art marketing strategy and the importance of visibility to artists in particular. Because we don’t own store fronts and most of us are the only people employed in our business ,we need to have some … [Read more...]
Your Social Graph: why it’s important
If you can remember the pre-GPS , pre-Mapquest or Google maps days you know how frustrating it was to try to find where ever it was you were going especially if that place changed locations...without telling you where they moved to. I remember those days well, navigating more by instinct than … [Read more...]
Sarah on rules, tradition and building community
What non-traditional methods do you use to market and sell your art? I think almost everything I do would be considered “non-traditional” by very traditional artists, but I don’t know how much of it is really “out there”. I try to see marketing as another creative outlet, where I can … [Read more...]
Sarah talks about Art as Business
Tell us about your marketing journey. How did you start? I’ve always instinctively known that art was a business, and that I needed to learn those skills. My first “marketing advisor” was another entrepreneur that I knew, but he worked business to business with huge corporations, so … [Read more...]