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Social Media

SEO for artists today's Marketing monday

SEO for artists

2010 by Bill

Unlike, major brands who only want traf­fic when there is a good chance you’ll buy, artists on the other hand want both buy­ers and repeat vis­i­tors who will share their dis­cov­ery with oth­ers. As artists, our abil­ity to achieve repeat sales is directly linked to the qual­ity of our connections,

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social networking for artists

An Artist’s Social Graph

2010 by Bill

In a nut shell, social media/networking is both a com­mu­ni­ca­tions con­duit and a way to let peo­ple out in the world know you have some­thing they might be inter­ested in. It is also more than that, it is your key to build­ing trust and in turn relationships

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Inside the the visibility tool bag

The heart of your art business

2010 by Bill

The fun­da­men­tal pur­pose of a Vir­tual Hub is to have a cen­tral “place” or “head­quar­ters” for every­thing related to you and your stuff. Your vir­tual hub doesn’t nec­es­sar­ily need to be one sin­gu­lar place,

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tool for visibility

What’s in your visibility tool bag?

2010 by Bill

Remem­ber, vis­i­bil­ity depends on com­mu­ni­ca­tions to be suc­cess­ful, and until now com­mu­ni­ca­tions tools have been extremely lim­ited and largely inef­fec­tive for small busi­nesses. Also remem­ber that com­mu­ni­ca­tions tools for small busi­nesses have mostly been one way,

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the truth about facebook & twitter

The Truth about Facebook and Twitter

Uncategorized by Bill

One of favorite things to do when I’m out in pub­lic is peo­ple watch­ing, I love guess­ing the sto­ries hap­pen­ing around me, most of us do…it’s kinda hard to resist. We can’t help eaves­drop­ping on con­ver­sa­tions in pub­lic places

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aida tools for marketing

AIDA four letters to clear the marketing fog

2010 by Bill

Some­times it is good to have a for­mula to help remem­ber what you need to do espe­cially when you are start­ing some­thing unfa­mil­iar. Over the years a sim­ple for­mula evolved to help mea­sure the effec­tive­ness of mar­ket­ing efforts

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technology basics for artists

Getting started on the right foot: part IV

2010 by Bill

As in every­thing we have cov­ered so far, revisit your busi­ness goals because the extent of those goals will deter­mine what you do at this stage. Be hon­est and don’t expect your self to reach rock star lev­els with out the invest­ment of time and skill build­ing. Also, don’t con­sider your­self a fail­ure if you decide to limit your growth to your own pace, there’s not­ing wrong know­ing and prac­tic­ing what you know works best for you.

Remem­ber two things:

* Wait­ing for per­fec­tion will just keep you wait­ing;
* The best strat­egy as set forth by Seth Godin is to “fire, aim, aim” or more pre­cisely don’t expect to hit a bulls eye your first time around actu­ally, it may take sev­eral times mak­ing adjust­ments before you hit your mark.

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Thumbnail image for Lorrie talks about the importance of sharing wisdom

Lorrie talks about the importance of sharing wisdom

2010 by Bill

Each of the artists fea­tured here has made efforts to develop emerg­ing artists through what­ever ways work best, whether through teach­ing, lend­ing a hand with a new­comer on Etsy or other on line venues or just mak­ing friends with some­body new to the scene. One of the impor­tant traits of a leader is their secu­rity in the unique­ness of their work and their knowl­edge that while tech­nique may be copied style and vision can­not be.

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retrospective 2009 the ARTISTScenter featured artists

Five Artists share what worked & why

2010 by Bill

Clearly defin­ing my style and authen­tic voice and writ­ing my artist’s state­ment were so closely linked that they actu­ally became one large goal. Since I was ter­ri­fied about writ­ing my state­ment, hav­ing made sev­eral very lame attempts pre­vi­ously I called in pro­fes­sional help for this one too.

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