Helping visual artists become sustainable businesses
The rise of the internet and its’ emphasis on engagement and connection have opened a vast new world of options for artists to increase their visibility and in turn new avenues for selling their work. The ubiquitous nature of the Internet has produced an ever increasing sense of urgency by artists … [Read more...]
Over the last few installment I’ve focused on the use of social media as a tool to bring people to your Hub, the operative word being “bring ” by using social media networks as a way to increase the depth of your exposure. The depth I’m talking about is the extent to which your network, … [Read more...]
If you can remember the pre-GPS , pre-Mapquest or Google maps days you know how frustrating it was to try to find where ever it was you were going especially if that place changed locations...without telling you where they moved to. I remember those days well, navigating more by instinct than … [Read more...]
Last week’s chapter showed us the three general buckets of tools that we can choose from when we set out on our quest for increased visibility, however, that alone is not enough to help you chose the right tool for the right job. While, it isn’t within the scope of this series to dive into the … [Read more...]
Instead of talking about strategy this week I’m going to focus on tools and then move into strategy. Before we can come close to talking about strategy we have to first know what tools are available and how we can best use them. Then when we start building a visibility strategy we’ll be more … [Read more...]
Sometimes it is good to have a formula to help remember what you need to do especially when you are starting something unfamiliar. Over the years a simple formula evolved to help measure the effectiveness of marketing efforts and it is still effective now. The formula simplifies a lot of the … [Read more...]
Before you start As in everything we have covered so far, revisit your business goals because the extent of those goals will determine what you do at this stage. Be honest and don’t expect your self to reach rock star levels with out the investment of time and skill building. Also, don’t … [Read more...]