Helping visual artists become sustainable businesses
Instead of a big long thing today I'm going to share a collection of small things...things I've learned, thought about, stumbled over, avoided and always had a kernal of an article in them. And trust me they all fit together.... No! I won't do it... One of my children was particularly stubborn … [Read more...]
Historically, the process of selling goods and services fell generally into what came to be called the Sales Funnel Model. In this model businesses offered their goods and services through advertising campaigns that were largely aimed at the constant stream of potential buyers...this was a mass … [Read more...]
Marketing Monday begins today, born from conversations with a couple of artists over the weekend. They asked me if I had an thoughts about how they could use the winter down time to help build their businesses and their sales. The consesus was a winter long series focused on different aspects of … [Read more...]
Yet another reinforcement of the importance of developing a life long following. This one comes from John Jantsch the Duct Tape Marketing guy. One of the best ways to insure your survival is to develop following of loyal following and a way to really see the value of long term clients/patrons … [Read more...]