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Small business

marketing monday check your business intentions

What does your art business really look like?

2010 by Bill

How and if we chose to build trust with our buy­ers and clients is a very per­sonal choice, because when all is said and done the way we chose to build trust comes from who we are.

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self investment is important for small business

Getting Started on the right foot: part III

2010 by Bill

If you cut cor­ners on tools, you’ll end up more often than not, increas­ing your pro­duc­tion time, decreas­ing your mar­gin, and ulti­mately your prof­its. A com­mon out­come is not pay­ing your­self and that doesn’t help anybody.

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Five Artists share what didn’t work & why

retrospective 2009 the ARTISTScenter featured artists 2010 by Bill

Recent research has found that many have prob­lems with goals both set­ting and achiev­ing. A key part in this issue is the rel­a­tive inflex­i­bil­ity with which we view goals, they are seen as some­thing set in solid foot­ings for a future we have no con­trol over. Another key issue with goals is the implied judg­ment asso­ci­ated with achiev­ing or not achiev­ing goals…we tend to define our suc­cess in rela­tion to our goals.

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marketing minute the sodapop shop

What you can learn from The Sodapop Stop

Marketing by Bill

I ran across this on the 5000bc forum and had to share it. While it is about some­thing alto­gether dif­fer­ent than art the con­cepts you need to know to make your art busi­ness blos­som are here. It is 12 min­utes long and may be slow but keep com­ing back to it, each time you do you’ll learn some­thing more. Pay atten­tion to how he blazes his own trail trust­ing in his customers.

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Thumbnail image for Day 7: Raising your hand to get noticed

Day 7: Raising your hand to get noticed

this 'n that by Bill

Today we wrap things up but before I do that let’s remind our­selves of the pur­pose of all this.

Every one of the baby steps we cov­ered these past seven days has built on the pre­vi­ous one, to help you under­stand, where you want your busi­ness to go and who would want that stuff you make. Finally, we use all that to be seen by the peo­ple who have the prob­lem to our solution.

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marketing monday time management for artists

Ten Reasons You’re Always in a Tizzy

2009 by Bill

Take some time to think about how you work, what steps you need to go through before each of your pieces is com­plete. So, fill­ing your inven­tory holes may be a dead­line and the steps needed to make each piece is your work flow.

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Final contest winner for The Art of strategy workshop

And the final Winner is…

Events by Bill

The Ran­dom­izer worked all night crunch­ing its algo­rithms heat­ing the Top Secret Eyes Only Com­part­men­tal­ized Com­puter Room to come up with the FINAL WINNER of our July con­tests. Once it stopped grind­ing and it was cool enough to enter the room my team picked up the results it spewed out.….

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marketing-monday_ thumbnail

Marketing Monday: anatomy of a courtship

2009 by Bill

These first few steps of the courtship dance are all about get­ting her inter­est, you want to move her from far across the room to maybe a con­ver­sa­tion where she can really see your cool­ness. Those folks wan­der­ing into your booth or gallery are doing the same thing…checking you out, see­ing if there is some­thing to con­nect with. This “check out” time can vary and may be longer for one of those strangers to decide to move to the next level. There are a lot of things that can hap­pen here to push that stranger on or bring them closer.

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Marketing Monday:pricing and the whole money thing.

marketing-monday 2009 by Bill

This is going to be hard no doubt about it…approaching the out­door art fair sea­son has started to stir up that whole “how much do I charge” thing. While right now it is a con­cern for these artis­tic nomads it can­not be ignored by any artist but many do..I did when I was throw­ing pots, and in fact I still do. Money, Money, Money the mere men­tion of the word causes many a stom­ach to tighten and even more so now. It is the source of a lot of pain to a lot of folks and I ven­ture to say even more so for those of us who cre­ate for a living.

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