Helping visual artists become sustainable businesses
Over the 50 plus years I've been capturing images of people and places I'm consistently asked about my motivation for photography and in particular about my style. Typical of my generation I answered in a way that largely focused on motivation and how. Both age and maturity have led me to know … [Read more...]
We hear a lot about the importance of building trust in order to nurture repeat sales and ultimately create a word of mouth following. Typically the concept of building trust has been highly associated with freelance services which tend be highly skill based, such as writing, consulting, … [Read more...]
Over the last several weeks we have taken a trip to discover what a Professional Artist” looks like so we could better understand how potential buyers see us and use that image to decide to buy our stuff. As I’ve discussed many times here, knowing who our work attracts is important, because it … [Read more...]
Some important things to know and make sure you have on hand when venturing into a wholesale show. Order forms/ contracts (in duplicate): Although several vendors had their own custom-made purchase orders with the information they needed, I did not have time to pre-print my order forms. So, I … [Read more...]
Last week I talked about attention and interest, this week I'll cover the two final and extremely important elements of this formula, desire and action. It's great to get attention and even better to have folks really interested in your stuff, but...unless you can turn that interest into desire … [Read more...]
First a little back ground The current rebellion over underpricing soccer moms on Etsy has gotten a lot of other artists’ undies in a bundle. There are few options for artists to sell their work on-line so the sites that offer all the things that make us creatives shudder like credit card … [Read more...]
What non-traditional methods do you use to market and sell your art? For marketing e-cards have been very helpful for me. I have a number of collectors who enjoy sending e-cards from my website to friends and family. They select a painting and then can create a card with a personal message and … [Read more...]
After you have your flag flying and folks are seeing it they have to know whether the flag is worth hunting down....people won’t buy your stuff if they can’t tell whether it works for them. That’s the job of our find ability thing. Here we are worried about making sure we are bringing the … [Read more...]
Let’s face it, one of the reasons you’re doing what you’re doing is because you want to get paid doing something you love instead hiding out in that cube farm all your friends migrate to five days a week. The process of making and selling your stuff is called marketing... you have to make … [Read more...]