Helping visual artists become sustainable businesses
Tell us about your marketing journey How did you start? In addition to selling online, I also sell directly from my studio and at various local art/craft shows. I also have several pieces in local galleries, shops and restaurants. A few designs are sold at Art.com and AllPosters.com as well. Do … [Read more...]
A while back I talked about the 80/20 rule but it’s not really a rule or a law it is how things magically work in business. Reminder: Briefly the 80/20 rule says that 80% of your results come from 20% of your efforts, translated into business terms it means that 80% of your sales comes from … [Read more...]
How can you develop an off line strategy that compliments and supports your on-line efforts.There are three key elements to this strategy: Your list Your list Your list In the past we relied solely on one time mailings of our show schedule or post card to those on our mailing list frequently … [Read more...]