Some important things to know and make sure you have on hand when venturing into a wholesale show. Order forms/ contracts (in duplicate): Although several vendors had their own custom-made purchase orders with the information they needed, I did not have time to pre-print my order forms. So, I … [Read more...]
AIDA the final two pieces
Last week I talked about attention and interest, this week I'll cover the two final and extremely important elements of this formula, desire and action. It's great to get attention and even better to have folks really interested in your stuff, but...unless you can turn that interest into desire … [Read more...]
Part 2: Preparing to do wholesale. My initial questions.
As soon as I knew I was attending the Buyer's Market of American Craft (BMAC), I wrote a couple of notes to Wendy Rosen. She’s an amazing woman and a terrific advocate for the artist. She is the founder of the Rosen Group and the Buyer’s Market of American Craft. She immediately suggested … [Read more...]
AIDA four letters to clear the marketing fog
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Sometimes it is good to have a formula to help remember what you need to do especially when you are starting something unfamiliar. Over the years a simple formula evolved to help measure the effectiveness of marketing efforts and it is still effective now. The formula simplifies a lot of the … [Read more...]
Getting Started on the right foot: part III
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Start investing in yourself because you are your business While this may feel like it belongs in last week’s Mindset section it also belongs here as one of most important cornerstones of best business practices, especially for very small businesses. Why? Because, small businesses tend to sell … [Read more...]
Lorrie talks about breaking new ground
What non-traditional methods do you use to market and sell your art? What constitutes ‘non traditional’ nowadays. I supposed non traditional could be used to describe old fashioned advertising, e.g. fly posting, leaflets though doors, advertising in local papers and magazines, etc. I don’t do … [Read more...]
How to get started on the right foot, Part 1
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This is the first of a two part series designed to help you start the new year off. So instead of biting off a mouthful of resolutions you may or may not be able to achieve read this carefully and pick a couple of steps that you think would work for you over the next year. Select no more than six … [Read more...]
Lorrie talks about business and art
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One of the my primary reasons for initiating the Featured Artist series last year was to spot light artists who are successfully selling their work so other artists, whether emerging or veterans, could have examples and role models. Each of the artists selected are in various stages of turning their … [Read more...]
Don’t SWAG your way through 2010
Don’t rely on sticking your finger in the wind this year to figure what you want to have achieved come December 31st, 2010. Back in the day, one of the favored ways for us to plan was to lick their index finger, and stick it in the wind... it was the way most of us did it , in fact we did it … [Read more...]