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Marketing

featured artist lorrie whittington on breaking new ground

Lorrie talks about breaking new ground

2010 by Bill

Yes, I have a lovely group of fol­low­ers and buy­ers who have found my work via Etsy, Face­book, Twit­ter, my Blog and my web­site. Most of them keep up with my work either through Face­book or my Blog, and some have sub­scribed to my shop (Art4Sale) newsletter.

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marketing monday starting on the right foot

How to get started on the right foot, Part 1

2010 by Bill

Before you do any­thing fur­ther this year take a few min­utes or more and think about why you are doing what you are doing and what you want your busi­ness to be.
Did you acci­dently “fall” into your art busi­ness after a job loss? If so be hon­est with your­self by ask­ing whether this is what you want to be doing or if it is just some­thing to “fill the gaps” until you find a “real” job.

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The Artists center featured artist Lorrie Whittington

Lorrie talks about business and art

2010 by Bill

My mar­ket­ing jour­ney has not been as well planned as I would have hoped or advo­cate. How­ever, I did write down some SMART goals of what I wished to achieve, and wrote a loose busi­ness plan, which I need to update. Hav­ing done some busi­ness courses, the skills and tools I learnt from those have stood me in good stead, par­tic­u­larly when it comes to plan­ning, mar­ket­ing and mea­sur­ing performance.

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Don't swag your way through 2010

Don’t SWAG your way through 2010

let's talk by Bill

One of the favored ways for most artists is to lick their index fin­ger, and stick it in the wind…back in the day it was the way most of us did it , in fact we did it because we didn’t know any better.

Sure, some of us kept data bases of every con­ceiv­able shred of infor­ma­tion from sales, inven­tory to who bought what. Well…that did noth­ing more than let us con­tinue to live out the fan­tasy of “doing something”.

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retrospective 2009 the ARTISTScenter featured artists

Five artists share tips on goals & expectations

2010 by Bill

One of the essen­tial traits of pro­fes­sion­als in any field and one of the crit­i­cal fac­tors that deter­mine the life time and growth of any field of endeavor is the will­ing­ness of the mas­ters to be stew­ards of the fields con­ti­nu­ity. Art is no less impor­tant than other left brained skill sets, in fact I would argue that its’ role in cul­tural sur­vival and growth is critical.

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retrospective 2009 the ARTISTScenter featured artists

Five Artists share lessons learned

2010 by Bill

Learn­ing from past actions is impor­tant for us all…it is how we grow and in the case of cre­atives, sharpen our cre­ativ­ity. As I men­tioned yes­ter­day the more we keep judg­ment out and let learn­ing in the more cre­ative we become and more will­ing we are to let go of fear.

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Five Artists share what didn’t work & why

retrospective 2009 the ARTISTScenter featured artists 2010 by Bill

Recent research has found that many have prob­lems with goals both set­ting and achiev­ing. A key part in this issue is the rel­a­tive inflex­i­bil­ity with which we view goals, they are seen as some­thing set in solid foot­ings for a future we have no con­trol over. Another key issue with goals is the implied judg­ment asso­ci­ated with achiev­ing or not achiev­ing goals…we tend to define our suc­cess in rela­tion to our goals.

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retrospective 2009 the ARTISTScenter featured artists

Five Artists share what worked & why

2010 by Bill

Clearly defin­ing my style and authen­tic voice and writ­ing my artist’s state­ment were so closely linked that they actu­ally became one large goal. Since I was ter­ri­fied about writ­ing my state­ment, hav­ing made sev­eral very lame attempts pre­vi­ously I called in pro­fes­sional help for this one too.

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artists center featured artist Jan Blencowe

Jan talks about lessons learned

2009 by Bill

Sell­ing your work takes a lot of time! It’s an entirely new area for most artists. You need to get edu­cated about sales, mar­ket­ing and the busi­ness end of art, that’s as impor­tant as tak­ing work­shops and classes for paint­ing. The sec­ond most impor­tant thing is learn­ing to find the bal­ance between cre­at­ing art and run­ning the busi­ness side. It’s really impor­tant to embrace the busi­ness side of your art and approach it with as much enthu­si­asm and cre­ativ­ity as your artwork.

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