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Marketing

marketing monday being found in the age of noise

The Age of Confusion

2010 by Bill

That things are chang­ing at the speed of light is obvi­ously a gross under­state­ment, just when we feel like we have man­aged to fig­ure things out and be able to take a few breaths a new wave comes along and drags us out into the surf

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the art of building trust

TRUST: the ultimate secret to repeat sales

2010 by Bill

Hav­ing the abil­ity to win the top posi­tion in a buyer’s mind depends on sev­eral key fac­tors all built on trust and reflect­ing how closely the val­ues of the retailer and the buyer match.

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The art of going pro navigating the shift

Going Pro, the secret weapon for today’s turbulence

2010 by Bill

We could com­mand higher prices as our mas­tery improved because mas­ter­ing a tech­nique or style was one of the pri­mary cri­te­ria for suc­cess. Fur­ther­more, our skills were gained and refined through years of prac­tice and training

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Featured artist sarah lacy

Sarah talks about Art as Business

2010 by Bill

When I was 16, I was already itch­ing to run my own busi­ness and I gave it a shot and failed mis­er­ably. I never really got any­where because I didn’t have any way of get­ting myself out there. I’d fallen for the “Build it and they’ll come” myth. That’s when I real­ized some­thing had to change.

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aida tools for marketing

One more letter for artists

2010 by Bill

One of the bar­ri­ers artists have tra­di­tion­ally expe­ri­enced was the abil­ity to grow beyond geo­graphic bound­aries and build con­nec­tions with buy­ers. The Internet’s ever improv­ing inter­ac­tiv­ity and the rapid spread of broadband

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Thumbnail image for Going Wholesale Part 3:Terms,Orders and General Details

Going Wholesale Part 3:Terms,Orders and General Details

2010 by kristen

You know your items bet­ter than the buyer who might be see­ing them for the first time, so high­light your best-sellers. Either put stick­ers on them let­ting the buyer know about your best-sellers, or show items that are exclu­sive to the show you are doing.

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aida tools for marketing

AIDA the final two pieces

2010 by Bill

This a crit­i­cal step in the process, because even though you’ve man­aged to cap­ture poten­tial buyer’s atten­tion and inter­est you have to light the fire of desire that peaked their atten­tion in the first place. For those of with souls this step is the chance to show them you know them and what they need.

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aida tools for marketing

AIDA four letters to clear the marketing fog

2010 by Bill

Some­times it is good to have a for­mula to help remem­ber what you need to do espe­cially when you are start­ing some­thing unfa­mil­iar. Over the years a sim­ple for­mula evolved to help mea­sure the effec­tive­ness of mar­ket­ing efforts

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self investment is important for small business

Getting Started on the right foot: part III

2010 by Bill

If you cut cor­ners on tools, you’ll end up more often than not, increas­ing your pro­duc­tion time, decreas­ing your mar­gin, and ulti­mately your prof­its. A com­mon out­come is not pay­ing your­self and that doesn’t help anybody.

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