Helping visual artists become sustainable businesses
Before I begin with the final of the Three Immutable Laws I’d like to review the other two briefly..since it has been awhile. The First Law part I, part IIThis may seem like common sense but you’d be surprised at how many light bulbs switch on when we discover that people won’t necessarily … [Read more...]
The last day of the year! Accountability time. I look at the last year's goal list, wondering at this moment why I haven't looked at it much this year, which seems silly to not have. (first on next year's list post goals in studio) Deep breath, slowly releasing......... here we go.. 1. Apply for … [Read more...]
Marketing has not had a good rep, particularly among us creative types, we like to see ourselves as above such mundane things as having to sell our work. However, the hard truth is unless we are independently wealth, win the lottery or have a rich aunt... we have to market our work. The honest truth … [Read more...]
Back in the day... especially the '50s,'60s and '70s being found was not as much an issue as it is in today's over communicated, noisy world. The job of making sure your business was found was the job of the Ad men of Madison Ave. Since the '70s, especially since the invention of those tube things, … [Read more...]
Let’s face it, one of the reasons you’re doing what you’re doing is because you want to get paid doing something you love instead hiding out in that cube farm all your friends migrate to five days a week. The process of making and selling your stuff is called marketing... you have to make … [Read more...]
Tell us about your marketing journey, how did you start? I really went into this blindly! I had a bit of beginner's luck: I was accepted into the first exhibit I applied for, which was really shocking to me. At the end of the four weeks, I had sold all but one piece...I simply couldn't believe other … [Read more...]
I ran across this on the 5000bc forum and had to share it. While it is about something altogether different than art the concepts you need to know to make your art business blossom are here. It is 12 minutes long ( ya, I know longer than a minute) and may be slow but keep coming back to it, each … [Read more...]
Objective: Use information developed so far to search for and find buyers who fit your ideal buyer profile. Yesterday you developed a good sense of who has the problem you solve and you built a profile of an ideal buyer so you could see those folks. Today, we're going to use that info to find … [Read more...]
Objective: Further identify a market and potentially suitable buyers by discovering the problems common to the market.Then using that information to build a profile of those most likely to buy; It is day 5 in this little event and we are going to take yesterday's solution exploring to find … [Read more...]