Helping visual artists become sustainable businesses
Over the 50 plus years I've been capturing images of people and places I'm consistently asked about my motivation for photography and in particular about my style. Typical of my generation I answered in a way that largely focused on motivation and how. Both age and maturity have led me to know … [Read more...]
Last week Facebook released its much anticipated addition to the blossoming GPS based checkin applications. In light of that release I’ve decided to spend some time taking a look at why you need to care about location based services and more importantly their applicability to working artists. … [Read more...]
Originally, the marketing formula talked about over the last couple of weeks was limited to these four word Attention,Interest, Desire and Action. However, in the past decade,especially since the Internet’s evolution to its’ current level of interactivity, many have re-evaluated the AIDA formula … [Read more...]
Some important things to know and make sure you have on hand when venturing into a wholesale show. Order forms/ contracts (in duplicate): Although several vendors had their own custom-made purchase orders with the information they needed, I did not have time to pre-print my order forms. So, I … [Read more...]
Last week I talked about attention and interest, this week I'll cover the two final and extremely important elements of this formula, desire and action. It's great to get attention and even better to have folks really interested in your stuff, but...unless you can turn that interest into desire … [Read more...]
Before you start As in everything we have covered so far, revisit your business goals because the extent of those goals will determine what you do at this stage. Be honest and don’t expect your self to reach rock star levels with out the investment of time and skill building. Also, don’t … [Read more...]
I know last week I said this would be two parts but after getting a head of steam built up I decided I would break it down into more bite size pieces....I know I have a propensity for verboseness! Anyway today and next week we'll focus on the business end of making a living from your art by taking a … [Read more...]
Don’t rely on sticking your finger in the wind this year to figure what you want to have achieved come December 31st, 2010. Back in the day, one of the favored ways for us to plan was to lick their index finger, and stick it in the wind... it was the way most of us did it , in fact we did it … [Read more...]