Helping visual artists become sustainable businesses
How and if we chose to build trust with our buyers and clients is a very personal choice, because when all is said and done the way we chose to build trust comes from who we are. Who we are is how we are seen by our buyers and clients, how they experience us, which in turn heavily influences … [Read more...]
Tell us about your marketing journey. How did you start? I’ve always instinctively known that art was a business, and that I needed to learn those skills. My first “marketing advisor” was another entrepreneur that I knew, but he worked business to business with huge corporations, so … [Read more...]
Marketing has not had a good rep, particularly among us creative types, we like to see ourselves as above such mundane things as having to sell our work. However, the hard truth is unless we are independently wealth, win the lottery or have a rich aunt... we have to market our work. The honest truth … [Read more...]
We’ve covered a lot of ground on pricing from Cost of doing Business to behavioral economics. Each of these areas should be part of your business mindset on their own and they can really help you when combined into your overall marketing mix as a strategy for building your art business into a … [Read more...]
Historically, the process of selling goods and services fell generally into what came to be called the Sales Funnel Model. In this model businesses offered their goods and services through advertising campaigns that were largely aimed at the constant stream of potential buyers...this was a mass … [Read more...]
Marketing Monday begins today, born from conversations with a couple of artists over the weekend. They asked me if I had an thoughts about how they could use the winter down time to help build their businesses and their sales. The consesus was a winter long series focused on different aspects of … [Read more...]