The Third Immutable Law: help your buyers own your stuff

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Before I begin with the final  of the Three Immutable Laws I’d like to review the other two briefly..since it has been awhile. The First Law part I, part IIThis may seem like common sense but you’d be surprised at how many light bulbs switch on when we discover that people won’t necessarily … [Read more...]

Three Immutable Laws: ignore at your own risk!

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Let’s face it, one of the reasons you’re doing what you’re doing is because you want to get paid doing something you love instead hiding out in that cube farm all your friends migrate to five days a week. The process of making and selling your stuff is called marketing... you have to make … [Read more...]