Helping visual artists become sustainable businesses
That life and business are changing at the speed of light is obviously a gross understatement, just when we feel like we have managed to get a firm grip, keep our heads above water to take a few breaths, a new wave comes along and drags us out into the surf. However, this process of struggling to … [Read more...]
Last week’s chapter showed us the three general buckets of tools that we can choose from when we set out on our quest for increased visibility, however, that alone is not enough to help you chose the right tool for the right job. While, it isn’t within the scope of this series to dive into the … [Read more...]
Instead of talking about strategy this week I’m going to focus on tools and then move into strategy. Before we can come close to talking about strategy we have to first know what tools are available and how we can best use them. Then when we start building a visibility strategy we’ll be more … [Read more...]
Objective: Use information developed so far to search for and find buyers who fit your ideal buyer profile. Yesterday you developed a good sense of who has the problem you solve and you built a profile of an ideal buyer so you could see those folks. Today, we're going to use that info to find … [Read more...]
Now that you have taken the leap into the world marketing the next important step you need to take is to start collecting, analyzing and organizing the information you are gathering. All of the information you are collecting about your market is your intell and you are the chief analyst using … [Read more...]
The last parts of this series looked at the needs of creatives and tried to match those needs with the tools available. The goal of all of this was to set out a basic palette of available choices to provide a little background. Everyone does this whether they know it or not when they encounter … [Read more...]