Helping visual artists become sustainable businesses
Tell us about your marketing journey, how did you start? I really went into this blindly! I had a bit of beginner's luck: I was accepted into the first exhibit I applied for, which was really shocking to me. At the end of the four weeks, I had sold all but one piece...I simply couldn't believe other … [Read more...]
Marketing is all about networking which is about being social as in making connections that bring people to buy your stuff. How you fit those connections together as a network depends on the environment in which you need to work. The success of your network depends on everything from where you live, … [Read more...]
This is the first of a weekly post of articles, info, tips etc. I find as I surf the waves of the web. The first below is from a recent TED talk about success, well worth the 16mn. watch. Ignoring Social Media Makes You Mute, Not Invisible The Important role Social Media is taking in the of … [Read more...]
What are the most important lessons you have learned about being an artist and selling your work? I have learned that creating and selling your own artwork as an independent, self-representing artist is truly a 24/7 job. I am constantly working…..whether it be creating new works, chatting … [Read more...]
Bio Kristen Stein is a Contemporary Artist living in the Philadelphia region of Pennsylvania. Kristen's works are currently available on a variety of online venues, or through her websites StudioArtworks.com and KristensCreations.com. Kristen's paintings are in public and private collections within … [Read more...]
Twitter is one of the best and easiest tools to use to crete a network for your business...but many artists I talk with either a) see it as a time suck b) see it as a toy for kids or c) don't see it as part of their job description. The biggest of the three objections seems to be time suck but I … [Read more...]
A couple of days ago I was alerted to new Twitter client thing to help you with your twitterings the big whoop about this is that it is exclusive for Mac users and designed to work like a normal Mac applications. While I still have a lot of affection for TweetDeck it does have some issues that … [Read more...]
Building an on-line list of potential buyers is a critical and complementary part of creating a strong network of followers. There are many ways to go about creating that list here are some important considerations to always be included in any list building strategy. Call to action The key to … [Read more...]