I had a realization this morning. A really obvious one actually, but I can be dense sometimes. When I do something for me and my own reasons, I succeed. When I do something to prove myself, or get approval, or from a sense of guilt, I never get anywhere. Really simple, but it explains a lot of my … [Read more...]
Sarah talks about growth and influence
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How did you get started? It’s funny, I’ve always drawn but it was never my main focus as a child. Up until I was 12, I was a ballet dancer & a pretty good one at that. Everyone thought it was going to be my career. Then when I was diagnosed with Chronic Fatigue Syndrome, I had to give it … [Read more...]
Perfectionism and Quality
There’s such a fine line between the two. On the one hand, you don’t want to put crappy artwork out into the world. You want your best stuff out there representing you. On the other hand, perfectionism can be crippling – I should know. I’ve got an awful case of it. Keith Bond wrote a … [Read more...]
Does Beauty Matter? part I
A few days ago I was sent a link by one of my Facebook friends, it connected to a six part BBC special narrated by British philosopher Roger Scruton. The subject was “Why Beauty Matters”. After watching the entire series I thought it would be an excellent catalyst for further conversations … [Read more...]
AIDA four letters to clear the marketing fog
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Sometimes it is good to have a formula to help remember what you need to do especially when you are starting something unfamiliar. Over the years a simple formula evolved to help measure the effectiveness of marketing efforts and it is still effective now. The formula simplifies a lot of the … [Read more...]
Surviving the Buyer’s Market: my first wholesale show
Deciding to do the show. So, as I was looking through Arts/Craft Show application deadlines online, I found the application for the "Buyer’s Market of American Craft" (BMAC) at the Philadelphia Convention Center. The jury fee was $10.00 and I decided to apply along with several other … [Read more...]
Breaking new Ground & community building
What non-traditional methods do you use to market and sell your art? For marketing e-cards have been very helpful for me. I have a number of collectors who enjoy sending e-cards from my website to friends and family. They select a painting and then can create a card with a personal message and … [Read more...]
On Community, Breaking New Ground and Wisdom
What non-traditional methods do you use to market and sell your art? For example, placing it on mugs, bags, etc. I love to create art glass jewelry with my photographs. I have two levels to fit every budget. The first are art glass pendants and rings that are priced at $15 and make perfect little … [Read more...]