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The art of going pro

If you build it will they come?

2010 by Bill

Although Robert was sell­ing some of his work through an occa­sional vis­i­tor to his stu­dio and casual word of mouth he knew he needed to take his busi­ness to the next level. That level for him was sell­ing more work.

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The Artists center featured artist Sara Lacy

Sarah talks about growth and influence

2010 by Bill

You know those moments when it feels like your spirit is danc­ing? When you’re almost painfully full of life and joy and every­thing in sarah_lacy_meganbetween? That. That’s what I want to cap­ture every time I put brush to can­vas. Some­times I get it across, some­times I don’t. But that’s my focus every sin­gle time.

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Perfectionism and Quality

2010 by Sarah Lacy

If I wiped out every paint­ing I wasn’t com­pletely excited about, then I’d have no paint­ings. In every sin­gle piece, I hit a stage where I think I’ve screwed it up com­pletely, and that there’s no hope.

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let's talk

Does Beauty Matter? part I

let's talk by Bill

While Scru­ton isn’t posit­ing a new lan­guage he does uncover some of the keys to why beauty/art mat­ters and the place it plays in anchor­ing a culture’s val­ues and beliefs…

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Thumbnail image for Going Wholesale Part 4: more important details

Going Wholesale Part 4: more important details

2010 by kristen

I didn’t apply early enough to get a lot of advance mail­ers and/or adver­tis­ing spots pur­chased to let the buy­ers know I was com­ing. But, as soon as I was aware of my booth num­ber, I did let folks know via email, twit­ter, and my blog that I would be attend­ing the event. Brochures and stick­ers were pro­vided by BMAC.

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aida tools for marketing

AIDA four letters to clear the marketing fog

2010 by Bill

Some­times it is good to have a for­mula to help remem­ber what you need to do espe­cially when you are start­ing some­thing unfa­mil­iar. Over the years a sim­ple for­mula evolved to help mea­sure the effec­tive­ness of mar­ket­ing efforts

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Surviving the Buyer’s Market: my first wholesale show

Featured Artist by kristen

So, as I was look­ing through Arts/Craft Show appli­ca­tion dead­lines online, I found the appli­ca­tion for the “Buyer’s Mar­ket of Amer­i­can Craft” (BMAC) at the Philadel­phia Con­ven­tion Center.

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artists center featured artist Jan Blencowe

Breaking new Ground & community building

2009 by Bill

There are so many ways to invite peo­ple to share your jour­ney on the inter­net. My web­site has an RSS feed that peo­ple can sub­scribe to and then they will receive alerts every time I add some­thing new there. Then there’s my daily paint­ing blog, read­ers can sub­scribe and get the daily post in their inbox, there’s also a new blog­ger fea­ture in the side­bar that allows peo­ple to actu­ally become a “fol­lower” of my blog.

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featured artist mk_photography

On Community, Breaking New Ground and Wisdom

2009 by Bill

I think the most unique thing is my blog — story telling really con­nects peo­ple with the images. It goes from being some­thing pretty, to some­thing they really con­nect with and want to have. Many artists have a blog, but I have read­ers world­wide who share my blog with their friends, post it on their web­sites, and really engage with me. I’m not sell­ing any­thing on my blog — I’m sim­ply shar­ing sto­ries, and I think peo­ple really appre­ci­ate that.

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