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location bases services yelp foursquare

Location Based Services: more than games?

2010 by Bill

As with most inno­va­tions these apps sprang from another inno­va­tion that set the stage, they are all based on GPS tech­nol­ogy but, and this is an impor­tant but, GPS in and of itself was not enough.

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SEO for artists today's Marketing monday

SEO for artists

2010 by Bill

Unlike, major brands who only want traf­fic when there is a good chance you’ll buy, artists on the other hand want both buy­ers and repeat vis­i­tors who will share their dis­cov­ery with oth­ers. As artists, our abil­ity to achieve repeat sales is directly linked to the qual­ity of our connections,

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social media connections

A social media network formula for artists

2010 by Bill

Because we don’t own store fronts and most of us are the only peo­ple employed in our busi­ness we need to have some way that brings peo­ple to what­ever venue we sell our stuff out of

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social networking for artists

An Artist’s Social Graph

2010 by Bill

In a nut shell, social media/networking is both a com­mu­ni­ca­tions con­duit and a way to let peo­ple out in the world know you have some­thing they might be inter­ested in. It is also more than that, it is your key to build­ing trust and in turn relationships

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tool for visibility

What’s in your visibility tool bag?

2010 by Bill

Remem­ber, vis­i­bil­ity depends on com­mu­ni­ca­tions to be suc­cess­ful, and until now com­mu­ni­ca­tions tools have been extremely lim­ited and largely inef­fec­tive for small busi­nesses. Also remem­ber that com­mu­ni­ca­tions tools for small busi­nesses have mostly been one way,

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the truth about facebook & twitter

The Truth about Facebook and Twitter

Uncategorized by Bill

One of favorite things to do when I’m out in pub­lic is peo­ple watch­ing, I love guess­ing the sto­ries hap­pen­ing around me, most of us do…it’s kinda hard to resist. We can’t help eaves­drop­ping on con­ver­sa­tions in pub­lic places

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Featured artist sarah lacy

Sarah on rules, tradition and building community

2010 by Bill

I think almost every­thing I do would be con­sid­ered “non-traditional” by very tra­di­tional artists, but I don’t know how much of it is really “out there”. I try to see mar­ket­ing as another cre­ative out­let, where I can exper­i­ment and try new things.

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let's talk

Doing it for me

2010 by Sarah Lacy

I had a real­iza­tion this morning.

A really obvi­ous one actu­ally, but I can be dense sometimes.

When I do some­thing for me and my own rea­sons, I suc­ceed. When I do some­thing to prove myself, or get approval, or from a sense of guilt, I never get anywhere.

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The art of going pro

If you build it will they come?

2010 by Bill

Although Robert was sell­ing some of his work through an occa­sional vis­i­tor to his stu­dio and casual word of mouth he knew he needed to take his busi­ness to the next level. That level for him was sell­ing more work.

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