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Emotional Health and Wellbeing

marketing monday Third Immutable law of marketing

The Third Immutable Law: help your buyers own your stuff

2010 by Bill

The Third Law is all about mak­ing the actual process of buy­ing your stuff an unfor­get­table expe­ri­ence. Your buy­ers will always remem­ber their expe­ri­ence with you, if every point of inter­ac­tion rein­forces their pos­i­tive thoughts of you and your stuff.

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