Helping visual artists become sustainable businesses
What is your vision for your art? This is a difficult question because art is an evolution of self. It's living. My vision for my art today may not be the same in a year or 2 or 3 or... At this point my vision is to honor God with my art, and make others happy, inspired and have my art provide for … [Read more...]
The final step in this part of the game, kind of involves looking backwards. See, the venues and the details required to turn them into winners is not free, and I'm not just talkin' about money either. There is something equally important as money here, in economics it is called "opportunity Cost" … [Read more...]
What are the most important lessons you have learned about being an artist and selling your work? I have learned that creating and selling your own artwork as an independent, self-representing artist is truly a 24/7 job. I am constantly working…..whether it be creating new works, chatting … [Read more...]
Tell us about your marketing journey How did you start? In addition to selling online, I also sell directly from my studio and at various local art/craft shows. I also have several pieces in local galleries, shops and restaurants. A few designs are sold at Art.com and AllPosters.com as well. Do … [Read more...]
An Invitation to Celebrate and Learn with a Worldwide Community Join Louise Cort, Curator of Ceramics Freer and Sackler Galleries, Smithsonian Institution for a Webinar Tuesday, June 23, 2009, 8:00 pm (Eastern Daylight Time) Webinar address … [Read more...]
Regardless of how or where you sell you stuff you may be unconsciously causing folks to move on down the road. Because, even though they really want to buy your stuff there is something getting in the way, so they leave your booth, your gallery or your web site. Well what's the big whoop about … [Read more...]
A while back I talked about the 80/20 rule but it’s not really a rule or a law it is how things magically work in business. Reminder: Briefly the 80/20 rule says that 80% of your results come from 20% of your efforts, translated into business terms it means that 80% of your sales comes from … [Read more...]
Suddenly this week that light bulb that hovers over my head ( you know everyone has it) switched on illuminating some connections that have thus far remained in the dark. If you have ever spent some time with loose concepts floating around in your head then you know what for I mean. Something I … [Read more...]
Gain more reach through retweets A retweet is when someone you are following adds RT to the front your tweet...big whoop!! Right? Well actually it is because those two letters send your tweet off to the retweeter's network and is one of the ways information goes viral ( spreads fast).There's a … [Read more...]