Promoting the show. I didn’t apply early enough to get a lot of advance mailers and/or advertising spots purchased to let the buyers know I was coming. But, as soon as I was aware of my booth number, I did let folks know via email, twitter, and my blog that I would be attending the event. … [Read more...]
Part 2: Preparing to do wholesale. My initial questions.
As soon as I knew I was attending the Buyer's Market of American Craft (BMAC), I wrote a couple of notes to Wendy Rosen. She’s an amazing woman and a terrific advocate for the artist. She is the founder of the Rosen Group and the Buyer’s Market of American Craft. She immediately suggested … [Read more...]
Getting Started on the Right Foot: Part II
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I know last week I said this would be two parts but after getting a head of steam built up I decided I would break it down into more bite size pieces....I know I have a propensity for verboseness! Anyway today and next week we'll focus on the business end of making a living from your art by taking a … [Read more...]
Breaking new Ground & community building
What non-traditional methods do you use to market and sell your art? For marketing e-cards have been very helpful for me. I have a number of collectors who enjoy sending e-cards from my website to friends and family. They select a painting and then can create a card with a personal message and … [Read more...]
WARNING: don’t spoil the holidays with your do-do.
In the blink of an eye another year is about to pass and most of us will be making pilgrimages to our parental units or some semblance there of. Whether you return to your parental units or not, the holiday season is chuck full of times to mix and re-connect with others, some of whom you may not … [Read more...]
The Secret Way to get Noticed
When was the last time you strolled into a book store in search of your next book club book? Did you have to go hunting around in the shelves or ask that lady with glasses behind the counter, where you could find the most recent Vampire book? Probably not , more than likely it was right in front of … [Read more...]
Day 6: Hide and Seek
Objective: Use information developed so far to search for and find buyers who fit your ideal buyer profile. Yesterday you developed a good sense of who has the problem you solve and you built a profile of an ideal buyer so you could see those folks. Today, we're going to use that info to find … [Read more...]
Day 5: Who has The Problem to Your Solution?
Objective: Further identify a market and potentially suitable buyers by discovering the problems common to the market.Then using that information to build a profile of those most likely to buy; It is day 5 in this little event and we are going to take yesterday's solution exploring to find … [Read more...]
Day 4: What problem does your stuff solve ?
Objective: Identify the key problems your buyers in your market have and how you can provide the solutions that suites both you and them. Yesterday we talked about benefits and hopefully you could see that all by themselves benefits are meaningless. See, the whole purpose for the existence of … [Read more...]