Over the last several weeks we have taken a trip to discover what a Professional Artist” looks like so we could better understand how potential buyers see us and use that image to decide to buy our stuff. As I’ve discussed many times here, knowing who our work attracts is important, because it … [Read more...]
Sarah on wisdom and sharing
What are the most important lessons you have learned about being an artist and selling your work? One of the lessons that I’ve learned in the past year is that I’m the only one in control of my career and nothing and nobody is going to make it or break it except for me. I kept getting these … [Read more...]
Sarah talks about Art as Business
Tell us about your marketing journey. How did you start? I’ve always instinctively known that art was a business, and that I needed to learn those skills. My first “marketing advisor” was another entrepreneur that I knew, but he worked business to business with huge corporations, so … [Read more...]
One more letter for artists
Originally, the marketing formula talked about over the last couple of weeks was limited to these four word Attention,Interest, Desire and Action. However, in the past decade,especially since the Internet’s evolution to its’ current level of interactivity, many have re-evaluated the AIDA formula … [Read more...]
Going Wholesale Part 3:Terms,Orders and General Details
Some important things to know and make sure you have on hand when venturing into a wholesale show. Order forms/ contracts (in duplicate): Although several vendors had their own custom-made purchase orders with the information they needed, I did not have time to pre-print my order forms. So, I … [Read more...]
Part 2: Preparing to do wholesale. My initial questions.
As soon as I knew I was attending the Buyer's Market of American Craft (BMAC), I wrote a couple of notes to Wendy Rosen. She’s an amazing woman and a terrific advocate for the artist. She is the founder of the Rosen Group and the Buyer’s Market of American Craft. She immediately suggested … [Read more...]
AIDA four letters to clear the marketing fog
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Sometimes it is good to have a formula to help remember what you need to do especially when you are starting something unfamiliar. Over the years a simple formula evolved to help measure the effectiveness of marketing efforts and it is still effective now. The formula simplifies a lot of the … [Read more...]
Save the Artist Save the World
What exactly is art? Have you ever asked yourself that question? Sure...probably everyday you walk into your studio and I’ll bet you never thought of yourself as a super hero...well think again. Let’s face it, art is more than brushing paint onto a canvas, or throwing that perfect pot... … [Read more...]
Getting started on the right foot: part IV
Before you start As in everything we have covered so far, revisit your business goals because the extent of those goals will determine what you do at this stage. Be honest and don’t expect your self to reach rock star levels with out the investment of time and skill building. Also, don’t … [Read more...]