Sometimes it is good to have a formula to help remember what you need to do especially when you are starting something unfamiliar. Over the years a simple formula evolved to help measure the effectiveness of marketing efforts
creating art is a revolutionary act it changes things, it changes the way we see the world and more importantly effects the way those who see and get our work also see the world.
creating art is not about following directions, it’s not about “doing the right thing” , it’s not about fitting in and it’s not about precisely emulating a style.
As in everything we have covered so far, revisit your business goals because the extent of those goals will determine what you do at this stage. Be honest and don’t expect your self to reach rock star levels with out the investment of time and skill building. Also, don’t consider yourself a failure if you decide to limit your growth to your own pace, there’s noting wrong knowing and practicing what you know works best for you.
Remember two things:
* Waiting for perfection will just keep you waiting;
* The best strategy as set forth by Seth Godin is to “fire, aim, aim” or more precisely don’t expect to hit a bulls eye your first time around actually, it may take several times making adjustments before you hit your mark.
Note: This was originally posted Tuesday 2/9/10 but taken down due to code conflicts that were effecting the site’s performance. I’ve fixed the bugs so these outstanding TED talks could be available to you.
The following TED talks occurred last year, they talk mostly about change and the shift we are all feeling. More importantly they also offer insights into the depth of the shift and possibly if you listen carefully glimpses into what our possibilities can be. We are lucky to be living in the time because history is being made to the scale of significance as the printing press, electricity and the telephone. Each speaker provides a different point of view from a different vantage point of the same thing.
The culture of cheap took hold a long time ago and we are now seeing the extreme results. Ellen Ruppel Shell’s excellent book “Cheap: The High Cost of Discount Culture” really covers the issue. Also Dan Ariely’s book “Predictably Irrational” provides new insights through research he and others conducted at MIT and elsewhere.
The culture of cheap took hold a long time ago and we are now seeing the extreme results. Ellen Ruppel Shell’s excellent book “Cheap: The High Cost of Discount Culture” really covers the issue. Also Dan Ariely’s book “Predictably Irrational” provides new insights through research he and others conducted at MIT and elsewhere.
If you cut corners on tools, you’ll end up more often than not, increasing your production time, decreasing your margin, and ultimately your profits. A common outcome is not paying yourself and that doesn’t help anybody.
A record keeping system that gives you a way to judge your progress, keep track of who bought what, when, manage your inventory, and learn at a glance where you stand financially, is critical. We’re not talking about a complex accounting system, just something that will help you make decisions when you need to.
My marketing journey has not been as well planned as I would have hoped or advocate. However, I did write down some SMART goals of what I wished to achieve, and wrote a loose business plan, which I need to update. Having done some business courses, the skills and tools I learnt from those have stood me in good stead, particularly when it comes to planning, marketing and measuring performance.
The Third Law is all about making the actual process of buying your stuff an unforgettable experience. Your buyers will always remember their experience with you, if every point of interaction reinforces their positive thoughts of you and your stuff.
This site is the labor of love of a seasoned self taught 63 year old geekzer who cut his teeth on punch cards, fortran and main frame computers all the while designing, drawing and photographing . [read more…}
The Art List — Monthly e-Newsletter and searchable database listing upcoming Art Contests, Art Competitions, and Opportunities for visual artists and photographers.
