Helping visual artists become sustainable businesses
While visibility is a strategy for both finding and guiding the people most likely to buy and collect your work all of the effort and actions that go into your visibility strategy could be considered promotional. Traditionally defined promotion is considered one of the four elements of marketing, it … [Read more...]
So how do pricing and value relate? One way is when we sit down to figure out what to price our stuff we go about it either by way of our gut as in guessing based often on how we feel about that thing we created. Another way is to do so rationally by figuring our costs and profit requirements and … [Read more...]
Are you afraid to commit to really incorporate business skills and tools because you might lose your creative mojo? Do you have trouble adding up 2+2 to get 4? Have you shied away from thinking about business because it hurts your brain? Do you think in images and can never quite get things going … [Read more...]
One of the first and most important things to do on setting up your Twitter account is to pay attention to your profile. Your profile is the window into your life and your business and it should reflect who you are and what you do. If yoiu are going to use Twitter to connect your network it will … [Read more...]
Seth Godin is one of my favorite business and marketing authors because he is a thinker, and a leader...and I am drawn to those types of people. One of his most recent books addresses the problem of well...quiting. More precisely when to quite and why quiting might be good and when sticking it out … [Read more...]
Many creative people have been nurtured to look down on the "B" word and especially hold their nose at the mention of the "M" word. After all we are above such mundane worldly things as commerce! That may have been true in good times but it is becoming harder and harder as times and values … [Read more...]