Helping visual artists become sustainable businesses
How and if we chose to build trust with our buyers and clients is a very personal choice, because when all is said and done the way we chose to build trust comes from who we are. Who we are is how we are seen by our buyers and clients, how they experience us, which in turn heavily influences … [Read more...]
Are you afraid to commit to really incorporate business skills and tools because you might lose your creative mojo? Do you have trouble adding up 2+2 to get 4? Have you shied away from thinking about business because it hurts your brain? Do you think in images and can never quite get things going … [Read more...]
Before you can really think about developing a relationship it might be a good idea to think seriously about who it is you want to relate to!! Remember when you were dating you probably didn't say "I just want a man/woman" that is a pretty big pot to fish in. You most likely had some vision of who a … [Read more...]
One of the first and most important things to do on setting up your Twitter account is to pay attention to your profile. Your profile is the window into your life and your business and it should reflect who you are and what you do. If yoiu are going to use Twitter to connect your network it will … [Read more...]
A Conversation Not Heard How do you describe your work? When you are talking to someone about your work, be it someone in your booth, gallery or just the person behind you in the coffee line. How do you describe the nature of your work? Many will describe their work in terms of function and … [Read more...]
Marketing Monday begins today, born from conversations with a couple of artists over the weekend. They asked me if I had an thoughts about how they could use the winter down time to help build their businesses and their sales. The consesus was a winter long series focused on different aspects of … [Read more...]
Just as you regularly go to your Doc for wellness checks you should also be doing the same thing with your brand. The pulse of your brand's heart and subsequent ability to circulate your message through out you tribe is extremely important to your success. You should make it a habit to check its' … [Read more...]