AIDA four letters to clear the marketing fog

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  Sometimes it is good to have a formula to help remember what you need to do especially when you are starting something unfamiliar. Over the years a simple formula evolved to help measure the effectiveness of marketing efforts and it is still effective now. The formula simplifies a lot of the … [Read more...]

The Third Immutable Law: help your buyers own your stuff

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Before I begin with the final  of the Three Immutable Laws I’d like to review the other two briefly..since it has been awhile. The First Law part I, part IIThis may seem like common sense but you’d be surprised at how many light bulbs switch on when we discover that people won’t necessarily … [Read more...]