Helping visual artists become sustainable businesses
Tell us about your marketing journey. How did you start? I began a blog for my daily paintings in 2005, inspired by the creator of the painting a day movement Duane Keiser. After being featured in an article in Domino Magazine with Keiser and several other “daily painters” sales took off and … [Read more...]
How did you get started? I began working heavily in photography twelve years ago when my father taught me how to use his 1968 Asahi Pentax. I was in college, and I was hooked. His instructions to me were very basic - "keep the light meter needle in the center, and don't shake the camera." I think … [Read more...]
Objective: Use information developed so far to search for and find buyers who fit your ideal buyer profile. Yesterday you developed a good sense of who has the problem you solve and you built a profile of an ideal buyer so you could see those folks. Today, we're going to use that info to find … [Read more...]
Objective: Further identify a market and potentially suitable buyers by discovering the problems common to the market.Then using that information to build a profile of those most likely to buy; It is day 5 in this little event and we are going to take yesterday's solution exploring to find … [Read more...]
Objective:Learn the difference between features and benefits and how to use benefits to focuse on value only you can provide. Today we are going to start drilling down into those issues we uncovered on Day 1. Remember so head back here to jolt you're memory. The baby step today will be more … [Read more...]
Objective: Check out your competition Today you should at least know what you're trying to get the world to buy and where your stuff fits in the bazillion things calling out to us. But guess what? Even though you know all that stuff right now you're just another grain of sand in the desert. … [Read more...]
The final step in this part of the game, kind of involves looking backwards. See, the venues and the details required to turn them into winners is not free, and I'm not just talkin' about money either. There is something equally important as money here, in economics it is called "opportunity Cost" … [Read more...]
Last week I talked about how potential buyers can't be buyers if they can't find you and I showed you lots of different ways to make yourself visible. Visibility by itself is not going to guarantee sales you'll have to do a bit more to get to that point. The "bit more" I'm talking about is … [Read more...]
Bio Kristen Stein is a Contemporary Artist living in the Philadelphia region of Pennsylvania. Kristen's works are currently available on a variety of online venues, or through her websites StudioArtworks.com and KristensCreations.com. Kristen's paintings are in public and private collections within … [Read more...]