Helping visual artists become sustainable businesses
Over the 50 plus years I've been capturing images of people and places I'm consistently asked about my motivation for photography and in particular about my style. Typical of my generation I answered in a way that largely focused on motivation and how. Both age and maturity have led me to know … [Read more...]
As soon as I knew I was attending the Buyer's Market of American Craft (BMAC), I wrote a couple of notes to Wendy Rosen. She’s an amazing woman and a terrific advocate for the artist. She is the founder of the Rosen Group and the Buyer’s Market of American Craft. She immediately suggested … [Read more...]
Sometimes it is good to have a formula to help remember what you need to do especially when you are starting something unfamiliar. Over the years a simple formula evolved to help measure the effectiveness of marketing efforts and it is still effective now. The formula simplifies a lot of the … [Read more...]
Leaders are not afraid to help others learn to lead and they aren't afraid of grooming their replacements. It is no secret that realm of handmade creative work regardless of the end product is experiencing a shift both in the process of making and the process of consuming. As art and creative … [Read more...]
What non-traditional methods do you use to market and sell your art? What constitutes ‘non traditional’ nowadays. I supposed non traditional could be used to describe old fashioned advertising, e.g. fly posting, leaflets though doors, advertising in local papers and magazines, etc. I don’t do … [Read more...]
One of the my primary reasons for initiating the Featured Artist series last year was to spot light artists who are successfully selling their work so other artists, whether emerging or veterans, could have examples and role models. Each of the artists selected are in various stages of turning their … [Read more...]
Before I begin with the final of the Three Immutable Laws I’d like to review the other two briefly..since it has been awhile. The First Law part I, part IIThis may seem like common sense but you’d be surprised at how many light bulbs switch on when we discover that people won’t necessarily … [Read more...]