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marketing monday being found in the age of noise

The Age of Confusion

2010 by Bill

That things are chang­ing at the speed of light is obvi­ously a gross under­state­ment, just when we feel like we have man­aged to fig­ure things out and be able to take a few breaths a new wave comes along and drags us out into the surf

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Marketing Monday: be a profiler

MM_thumb 2009 by Bill

The old school way of doing this was to see these folks as “tar­gets” to put labels on them and then treat every­body under a cer­tain label the same. These “tar­gets” found and ana­lyzed in truly dehu­man­iz­ing sci­en­tific ways.

Things are dif­fer­ent now. Now you need to get to know who would be most likely to be a sup­port­ive, repeat word of mouth buyer/customer/promoter. You need to get all deep and really describe that per­son in terms that fit.

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MM_thumb

Marketing Monday: four important easy things

2009 by Bill

Instead of a big long thing today I’m going to share a col­lec­tion of small things…things I’ve learned, thought about, stum­bled over, avoided and always had a ker­nal of an arti­cle in them. And trust me they all fit together.…

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Marketing Monday: a 21st Century strategy for artists

2009 by Bill

His­tor­i­cally, the process of sell­ing goods and ser­vices fell gen­er­ally into what came to be called the Sales Fun­nel Model. In this model busi­nesses offered their goods and ser­vices through adver­tis­ing cam­paigns that were largely aimed at the con­stant stream of poten­tial buyers…this was a mass sales approach. Busi­nesses would “catch” poten­tial buy­ers as they stum­bled into the wide mouth of their sales funnel…

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Marketing Monday: What’s all the twitter about?

2009 by Bill

Did you know that the first report and photo on the recent air­plane crash in the Hud­son river came from a pas­sen­ger on a ferry head­ing to the crash site? Big deal right? Well, it is because the pas­sen­ger used his iPhone to cap­ture the photo and send the news our over Twit­ter. The photo and story was picked up by the media but all those con­nected to the guy with the iPhone got the news first. I was con­nected to some­one who was con­nected to him and got the news almost instantly. The same thing hap­pened with the earth­quake in south­ern Cal­i­for­nia this pas sum­mer, the news of the earth­quake beat the media.

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Marketing Monday: Living in an opt-in world

2009 by Bill

In case you haven’t noticed, the days of per­sua­sion are fast dis­ap­pear­ing, being replaced by an ever increas­ing Opt-in world. This con­cept means that con­sumers are exer­cis­ing their power of choice, they are look­ing closer at what they buy, what the “need” and decid­ing if it is worth their while. Another thing is this is not just hap­pen­ing to the “fluff” stuff, it’s hap­pen­ing to the “neces­si­ties”, con­sumers are look­ing for value, and help in sat­is­fy­ing their need. While mon­e­tary value is an impor­tant fac­tor it is becom­ing less and less the sole deter­min­ing fac­tor in buy­ing deci­sions in fact research is find­ing that the total per­ceived value a prod­uct makes to the life of the buyer is becom­ing more and more a factor.

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A Different Look at Creativity Part II: the social media mix

ArtWorks by Bill

Before we go any further…

I want to point out that what I am describ­ing here is a process, a way of look­ing at how we cre­ate whether it involves groups of peo­ple or indi­vid­u­als and what we need in the way of tools and envi­ron­ments to sup­port us along the way. The con­cepts and processes are not lin­ear or pretty and admit­tedly leave lots of room for fur­ther explo­ration and devel­op­ment.
Let’s get going..

Now that we have the cre­ative spec­trum some­what sketched out let’s see how it can work with the social media. The pri­mary ele­ment of social media, in fact its’ key­stone is con­nec­tiv­ity at lev­els that far exceed what we could have imag­ined even a year ago. And… this con­nec­tiv­ity has dif­fer­ent lev­els of applic­a­bil­ity depend­ing on the users intent and goals. Before we look in detail at spe­cific social media let’s try to find what Cre­ators, Mak­ers and Pro­duc­ers need to suc­ceed, what tools are most use­ful to them. The brief list below sum­ma­rizes com­mon tools and meth­ods, some have been avail­able but lim­ited in their usefulness.

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What’s up with Social Media?

ArtWorks by Bill

Many of my posts so far have hinted at a phe­nom­e­non that has increased pace of change in the world lead­ing many to won­der often doubt­fully about it’s role in day to day life. Much of the doubt comes from those who are mys­ti­fied by tech­nol­ogy and can’t imag­ine how tech­nol­ogy can help them. Since the phe­nom­e­non I am talk­ing about is tech­nol­ogy based but it is and will effect the way we live our lives far more than we can imag­ine now. Tech­nol­ogy and specif­i­cally the web has been seen in the not to dis­tant past as an iso­lat­ing influ­ence on our cul­ture, caus­ing us to lose touch with the world around us as our inti­mate cir­cle of friends shrinks. There have been fears of a grow­ing social alien­ation espe­cially in the iGen­er­a­tion as we have tried to under­stand the mean­ing of Face­book, MySpace etc. Not even a year ago I really didn’t see the point of Face­book but that has changed.

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