2009
by Bill
Historically, the process of selling goods and services fell generally into what came to be called the Sales Funnel Model. In this model businesses offered their goods and services through advertising campaigns that were largely aimed at the constant stream of potential buyers…this was a mass sales approach. Businesses would “catch” potential buyers as they stumbled into the wide mouth of their sales funnel…
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2009
by Bill
Over the last few days I spent time scouring the web for forecasting trends related to small businesses that could then be translated to the world of artists especially those relying on art fairs as a major source of sales. What I found was a lot of hope (you read that right!) the catch is that hope will not be realized without a change in the way you do business.
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