Real Time Twitter strategy continued

I for­got to include this in yesterday’s Twit­ter post…

TIP/REMINDER: I men­tioned this in Monday’s  MM…when you cre­ate your mes­sage using Tweet­later or Hoot­suite ‚also cre­ate a unique hash tag for the location/show it might look like this #bwstkate09. This will cre­ate a search page for all who are receiv­ing your mes­sage to go to and join in the conversation…kinda like a mini forum. It will also help ensure that the tweet doesn’t get missed because all your fol­low­ers will know to go to that par­tic­u­lar page.

When­ever if I am tweet­ing about  Art at St. Kate’s I will close the tweet with #bwstkate09 so the entire con­ver­sa­tion can be found in one place.

Here is what one looks like, started by the guy who built the Word­Press blog theme (The­sis) for The ARTISTS­cen­ter site. In order to keep his fol­low­ers cur­rent with upgrades and tweaks, both by him and the devel­op­ment com­mu­nity, he uses #the­siswp as the tag so those who want in on that con­ver­sa­tion place that tag in their tweets. When­ever some­one wants to check some­thing out about the theme all they have to do is insert #the­siswp into the twit­ter search box and they see what you see below.

There is one more way to sched­ule a series of tweets and that is by using the TwitterHawk.com ser­vice. This ser­vice is very effec­tive but because of it’s spam poten­tial use it with caution.

What it does:

Allows you to define cer­tain key words that will then be used to seach and when found will trig­ger your mes­sage. In the exam­ple above I set up twinci­ties as the key word. When the search finds that word among the twit­ter stream it will send the first mes­sage, the next key word find will trig­ger the sec­ond mes­sage. The process will cycle through up to 6 mes­sages until you delete it.

Set­ting up a new Twit­ter­Hawk reply set: (see above)

• The key words used this time were twin cities artists
• Pur­pose of the mes­sage is to find artists inter­ested in apply­ing for the Art at St. Kate’s art fair in July..
• Diff­fer­ent mes­sage ver­sions were writ­ten to invite artists.
• Some con­tained the #stkates09 tag oth­ers con­tained a link to the Artists Cir­cle site where the appli­ca­tion is avail­able for down load.

Time to do depends on the num­ber of responses but gen­er­ally the time to do one response is less than 15 minutes.

TIP: Remem­ber to use this one with cau­tion by mak­ing sure you per­son­al­ize your mes­sage and use the # (hash)tag as described above  and also peri­od­i­cally add a short­ented ver­sion of your site url if you have one.

REMEMBER: The time invest­ment in this process is mostly on the front end once every­thing is set up it works auto­mat­i­cally and you can go back to your studio!