Knowing your buyers and building your network

The Changes that have occurred  over the past year have changed the busi­ness play­ing field in more ways than one, and one of the biggest changes has been in the way small busi­nesses can mar­ket them­selves. While net­work­ing was part of the “old way” of doing things its’ effec­tive­ness often left a lot to be desired, not the least of which was the lim­ited ways in which small busi­nesses could con­nect to their buy­ers and poten­tial buyers.

Instead of ran­domly find­ing buy­ers through direct mar­ket­ing, adver­tis­ing etc. we can now focus our efforts directly on folks who would most likely need our stuff, in the process we can build net­works of evan­ge­lists to severely reduce the ran­dom­ness of sales we suf­fered through back in the day. The list below focuses of build­ing rela­tion­ships and net­works with our buyers.

• Find­ing the right followers

• Build­ing your list off-line

• Build­ing your list on-line

• Pro­fil­ing your ideal buyer

• Court­ing your ideal buyer

• The courtship doesn’t have top be linear

• Know­ing the who and the what

• 8 ways to turn fans into missionaries

• Secrets no one shared with you

What have you learned and put into prac­tice about build­ing your net­work and get­ting to know who would be the best per­son to buy your stuff?