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Digital family

Digital family

I think it is about time to talk about digital, and specifically digital images, how to label them, how to view them and most importantly how and with what to capture them. As you may or may not know I am a photographer and have been one for well over 50 years. I grew up with a dark room and had one available for most of my adult life. While I enjoyed my years of playing in the dark, I was always hounded by a persistant feeling that the process could not keep up with my creative vision. Many of my techniques would take hours and even days to turn out an acceptable result. Well…that all changed with the introduction of digital imaging! I bought my first digital camera in 2000, a small 3 mega-pixel Nikon for $850.00 and it was all plastic! when Nikon came out with the first digital SLRs ( single lens reflex which allows you se through the lens instead of a rangefinder) I resisted because of it’s $5k + price and instead waited for the D-100 which was a little more affordable. Within less than a year of purchasing that camera I had already outgrown it. As a professional I needed something that could focus fast, hold more than 3 frames in its memory buffer and reproduce good color.  So what is my point? …Taking a risk and being an early adapter opened new doors for me and released the pent up demons that were haing on from film. I also wanted you to know that I have been doing this for a long time and feel that it is important for me to share what I have learned.

Where we are going…

If you are reading this post it is probably safe to say you as an artist are thinking about doing your own jury/pr photos and are a bit confused by all the choices. So here is what we will be covering in this article:

  • The basics why all mega-pixels are not created equal
  • The most important part of the camera or where to put your $$$$
  • Memory cards

In other articles  of this series we will cover

  • Shooting your own photos
  • Putting your photos into your computer
  • Software for editing and organizing
  • Protect your images
  • Importance of back-up
  • Labeling your digital media

The basics

One of the first things people think about and ask about when considering a digital camera is Mega-pixels, the term is used by camera companies mainly to advertise to an unknowing public. Without being technical lets take a look at what these things called pixels are.

The easiest way to think of pixels is to compare them to dots of ink on printed matter except the coparison ends there. Briefly a pixel is like a bucket that stores information, in the case of a digital camera it stores color information. Digital sensors contain mega-pixels which collectively receive and store color information. But as I mentioned earlier all pixels are not created equal. The easiest way to visualize this is to think of 2 glasses each of the same diameter but one 3x the height of the other. Which one holds the most water? Duh….the taller one! When describing a digital camera’s ability to capture a thorough representation

RGB color wheel

RGB color wheel

the colors it sees its’ pixels need to be able hold as many color photons as possible. In this case the color spectrum is represented as Red Green and Blue so there need to be enough pixels to capture each color. But it doesn’t stop there… remember the glass example? The same concept applies here, the depth and surface size of a pixel determines the sensors ability to capture more colors.This is known as bit depth, the greater the bit depth the better the color range and resolution.

Now that you are totally confused, lets look at this in reality. The cameras shown above are DSLRS they have interchangeable lenses and generally have a greater bit depth than point and shoot cameras like the ones below. So even though a $399.00 point and shoot has 14+ mega-pixels it cannot capture as wide a range of color as my $5k 12 mega-pixel DSLR. The reason is in size and depth of the pixel buckets (along with other tech stuff which I won’t go into here) so the point and shoot may have an 8 bit depth to its’ pixels while my DSLR has 24.  The point and shoot can only represent 256 colors while mine can represent 16,777,216.

The Matrix - RGB pixels arranged on a sensor

The Matrix - RGB pixels arranged on a sensor

The most important part of the camera

lens Lets talk digital!

SLR lens

Now that you understand (?) the pixel thing and you won’t let that salesperson entrance you with a mantra of mega-pixels lets look at what else is really important. Believe it or not the absolute most important part of any camera is its’ lens. If the lens is not good the light it transfers to either film or digital sensor will also not produce a good image. Generally speaking, there are far fewer lense elements within a point and shoot lens and often those elements are not glass and if they are glass they are not ground to the specifications as those for a DSLR which are interchangeable. Furthermore, there is a direct correlationbetween the  money spent on a lens and it’s quality. You see where I am going with this right? If you want to be your own photographer and get the best images possible of you work it is important to look at pixel bit depth and lens quality. We’ll go into camera features as selection criteria later.

The difference…

So given this information am I saying you need to spend $5K for a camera? Of course not but you do need to be aware of what you are buying and the differences so your work can be captured as best as possible. The real difference is in the features and flexibility and ease of use of those features. You will be photographing your work against a background using some sort of artificial lighting and you are going to want to have those images not only represent the color of your work as accurately as possible you will also want it to show the depth as in the case of 3D work. So accurately showing the full depth of 3D work is very much dependent of the camera’s ability to keep the entire depth of the piece in focus. Two key features that make that happen are the ability to change the f-stop of the lens similar to the retina of your eye it helps to  controls how much light is let in by changing the diameter of the area letting in the light. The other feature is the shutter speed which controls how long the light is allowed to enter to the sensor. These two features working together produce  the Depth of Field (DOF) or the depth of the area that is being photographed that is in full focus.

If you have ever seen a photograph of someone or something that is in sharp focus and the background is blurry you are seeing depth of field. It is important when you are photographing your work to be able to not only adjust you DOF but also be able to preview it. Why… because you want your work to be ALL in focus and not just part.

Now to confuse you even more there is another feature that comes into play when talking about Depth of

The Point & Shoot

The Point & Shoot

Field and that is the light sensitivity range of the sensor which is called its’ ISO. The greater the ISO range generally the more flexibility you have in making adjustments. The range is usually measured from 200 to as high as 3200, the lower number meaning that the whole system needs more light to get a good shot and the higher end is for those shots in dark rooms. The beauty of digital cameras is that unlike film cameras you can adjust this range on a shot by shot basis. Film was not as flexible, each role had a rating and that was it, if your light conditions changed mid role you had to either change film or do magic in the dark room.

So, to summarize about the difference between point and shoot and DSLR…

Light flexibility

  • Point & Shoot offers lower price but less flexibility to work under lights by not being able to work f-stop,shutterspeed and ISO together.
  • DSLR offers pricing not  much higher than a point & shoot and greater flexibility to shoot under lights because it gives you more flexibility with f-stop, shtter speed and ISO and generally a higher ISO range.

Color range

  • Point & shoots are generally limited to lower bit depth in their sensor pixels thus limiting the color range.
  • DSLRs generally have a greater bit depth that captures greater color range

Lens

  • Point & shoots generally have much lower quality lenses with fewer elements and often no glass instead plastic.
  • DSLRs have the ability to interchange lenses and even the lower end lenses included in most kits are better than those found on Point & shoots.

Storing those pitchers!

cf_card Lets talk digital!

Compact Flash card

Digital cameras store their pictures on memory cards point and shoot cameras and some lower end DSLRs small Secure Digital (SD) cards while higher end cameras use Compact Flash (CF) cards. For the perpose of this discussion the difference is mostly in what the camera will accept, the convenience of use, and the number of images that can be stored.  They both accomplish the same thing so the real important difference to be aware of is the quality of the card and the reputation of the manufacturer. As always you get what you pay for, cheaper cards are prone to failure something you won’t know until you start downloading and discover nothing is on the card!! Lexar and Sandisk are the leaders with Sandisk having a lower frequency of failure.

Secure digital card

Secure digital card

The great thing about digital is that once you buy your cards that is it, unlike film we had recurring costs associated with using film. Prices for digital media now are very affordable and will just keep getting that way. So one important thing to remember is not to buy just one card, buy a couple not only to have more image capture ability, but also to have back-up incase you lose a card. This is especially true with SD cards because of their size.

That’s all for now stay tuned for the next installment..What to look for in a digital camera.

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tafbutton_bluetxt16 Lets talk digital!

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Welcome to the final lesson on using Zapplication as a means to apply for Art Fairs. So far we have covered

  • In Part 1 signing up and registering with Zapplication to create an account into which we will upload our images and make our show application selections from.
  • In Part 2 we covered in detail how to resize your images to meet the standards for Zapplication. We covered briefly the use of Adobe Photoshop Elements to do so.

This lesson will cover uploading your images and applying to shows.

Future lessons will cover software every professional should have in order to compete in the digital world. All of the videos can be either viewed through your browser or downloaded and viewed at you leisure just right click on the link below  and select “save to desktop” or “save link as” and select where you want the link saved to.

Enjoy and as always you are welcome to comment and participate in this and all posts here, your feedback is important.

 Zapplication Part 3: uploading your images & applying to shows

tafbutton_bluetxt16 Zapplication Part 3: uploading your images & applying to shows

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Probably the most confusing and intimidating part of using the Zapplication process has to do with capturing and preparing your images for submission. While I won’t go into a great deal of detail here about taking digital photos of your work (that will be covered in another article), I will offer up a few key suggestions…

  • Unless you have experience with lighting and still photography save yourself some headache and find a professional to do it for you.
  • If you insist on doing it yourself make sure you have a good camera, good lights and a professional background. You may have a hot little digital point and shoot with a bazillion megapixels just know this …all megapixels are not created equal!
  • Save yourself more headache and have your photographer prepare a set of your images that meet the standards required for Zapplication. Do not attempt to prepare your images unless you have the proper software to do so and you are familiar with how to use it.

I am using Adobe Photoshop Elements in the video, it is a scaled down and very functional version of Photoshop and probably the best software for this purpose. I would also suggest viewing software that will display your images in thumb nails so you can accurately sort and select the best. Again this subject will be covered later in much more detail.

If you have any questions about the video or anything digital leave a comment below and I’ll be happy to get back to you.

To see the video just click on the booth shot below and the video will open in another screen.

 Zapplication Part 2:Digital Image Prep

tafbutton_bluetxt16 Zapplication Part 2:Digital Image Prep

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Just the facts…

RSS stands for Real Simple Syndication which is basically a subscription system for online content. Think of it as a magazine or newspaper subscription only instead delivering a physical product the system delivers an electronic product. The subscription frequency depends on the product and the subscriber. The process of providing subscription based information electronically is called a FEED. The Feed is what you subscribe too and instead of having to visit the site everytime you want to read something, the content is delivered to you. You can do this for any site that offers RSS and what you end up with is collection of your favorite content. As a result you can more easily consume your favorite content and read it at your leisure.

This syndication approach can deliver just about any type of content including, music (think iTunes)  video and audio shows (Podcasts) can all be subscribed to if the source offers the them as a feed.

So…how do I get my stuff?

To start getting a feed you just need to find the orange button subscribe_rss_icon The secret to using RSS. that usually has “Subscribe” written above,below or beside it. Click that button and usually  you will be taken to a page that shows the most recent content of that site at the top of the page will be drop down menu which allows you to choose the service you want to use. See below:

rss-2-300x211 The secret to using RSS.

Now that you have the stuff how do you read it?

Well there is the easy way and the hard way….lets go with the easy way first. The easiest is to use an online service (an aggregator because it aggregates all of your subscriptions into one place)  like Bloglines,google, Yahoo and a host of other services. I use Bloglines for no reason other than I just like the way it works! The reader then collects all of your subscriptions and all you need to do is click on the site name for example  “theartistscenter.com” and you see all of the content written since you subscribed. So every time one of your subscriptions updates their site or blog that new content is delivered to your reader. Here is a screen capture of my Bloglines subscriptions you can see the list of subscriptions to the left and that I have clicked on Seth Godin’s Blog, the content I haven’t read yet shows up on the right.

bloglines The secret to using RSS.

The best part of using an on-line service is you can access your content where ever you are as long as you have internet access. If you have an internet enabled cell phone like the iPhone you can get your content on your phone.

The hard way to see the content is to use software that resides on your computer, however, I think most people use one of the services.

It will only get better…

RSS has been around since the late ‘90s but has only become popular in the last couple of years. Because of it’s convenience and way of making your life on the internet easier it will be around and continue to be refined well into the future.

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zapp-opening-page-300x250 You dont have to be a geek to use Zapplication.

This is the first in a several part series around digital submissions to art fairs. The series will begin with an intro to  the Zapplication process in simple easy to understand terms. This first part is simply to get you started by showing you how to set up an account, log in and start uploading your photos. I’ll also briefly cover show applications.

The next part of the series will go a little deeper and explain some of the guidelines and standards described on the Zapplication site. Other parts of the series will discuss more technical issues like image preparation, having work photographed etc.

So lets get started…

The screen illustrated above is the log in screen, for now we are going to assume you are new and need to create an account. If you are a new user simply click on the button in the lower right hand corner and you will be taken to the following screen:

zapp11 You dont have to be a geek to use Zapplication.

This screen asks you to agree with the terms and conditions for use of Zapp…click on the “yese, I agree” button and you will be taken to this screen:

zapp2 You dont have to be a geek to use Zapplication.

Click where it says “click here to register with Zapp” (right above the little hand curser in the image). This will take you to the profile page where you enter your information, that page looks like this:

zapp31 You dont have to be a geek to use Zapplication.

Fill all of the information that applies to you and when you are done click the “Register Now” button in the lower left corner of the form. The image above doesn’t show it  because you will have to scroll down and I only captured the upper part of the form. :-) After you do this you’ll be taken to your “My Zapplications” page.

zapp-myzapp1 You dont have to be a geek to use Zapplication.

When you have done this you can then begin uploading your images. I’ll be covering how to size your images and translate the technical jargon found on their Manage Image pages. For now tho we are going to assume you have your images ready for upload. So with your images ready just click tthe “MANAGE IMAGES” link in the middle of the page.

zapp5-manage-image You dont have to be a geek to use Zapplication.

This page gives links that discribe image prep and management which I’ll cover in future parts. For now just click on one of the “click to add image buttons”. Unfortunately from here on out you will need to have your paitience in full gear because it will be slow (depending on your internet connection).So when you click the button you will be taken to the following page that asks you to inter all of the appropriate info regarding your submission…

zapp5-upload-images You dont have to be a geek to use Zapplication.

To upload an image you will need to click on “Browse” button at the top of the page. When you click the button you will be taken to your computer’s file/folder tree which will look like this (if you are on a Mac, Windoz will be similar).

zapp5-upload-images2 You dont have to be a geek to use Zapplication.

you will need to navigate to the location of your images, as you can see on the image above by following the gray highlights to the blue one where images are stored. Once you have gotten to the right folder select the image you want depending on whether you are on a mac or PC you may be able to preview the images by clicking on them as shown below.

zapp5-upload-images3 You dont have to be a geek to use Zapplication.

As you can see when the image is clicked the “open” button  becomes live (for Mac not sure about the other OS), click that button to upload that image.

NOTE: Make sure you fill everything in before you click the “Add Image ” button!!! If you don’t you will end up having to do everything over again…I told you to hold your tongue!!

You can upload as many as 40 images if you have a few days to do so, other wise I would suggest around 6-8 including your booth shot. This will give you some choices when it comes to selecting images for shows. So breath deeply and think about how fun this is… after you have all you images uploaded you can click on the “Manage images” tab and taaadaaa your very own image gallery appears.

Now you can get up from your computer shake it off, take a walk or whatever makes you relax. The next part of this series will be submitting all of these goodies to shows.

So stay tuned for the next installment… Oh and at the end of the series I will be putting everything together for you to download.

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