Helping visual artists become sustainable businesses
Pricing our work is one of the most difficult things to for a visual artist. The pricing process can drive us into craziness, it can cause us to hide in corner making whimpering noises, it can also be a strong statement of our worth. Regardless of how you feel about pricing your work this year we … [Read more...]
Marketing has not had a good rep, particularly among us creative types, we like to see ourselves as above such mundane things as having to sell our work. However, the hard truth is unless we are independently wealth, win the lottery or have a rich aunt... we have to market our work. The honest truth … [Read more...]
Social media, in particular Twitter, has emerged from 2009 as one, if not, the top marketing tool available especially for small businesses. The success with which businesses like Dell, Pizza Hut and others have been able to use Twitter to realize increased business that is fundamentally based on … [Read more...]
One of the primary ways in which businesses and the people who operate them become successful is through self investment. Nothing could be more important than owners of of small businesses to invest in the tools and training they need to successfully operate and grow their business to the level that … [Read more...]
The Changes that have occurred over the past year have changed the business playing field in more ways than one, and one of the biggest changes has been in the way small businesses can market themselves. While networking was part of the "old way" of doing things its' effectiveness often left a lot … [Read more...]
One of the primary subjects of 2009 was building a sustainable business from your art, a business that could support you so you could do what you love. This group of articles focuses on key issues starting with building your home base and ending with learning the real costs of business. Building … [Read more...]
This past year has been a very strong and rewarding one for me and I hope the information I have brought to you on this Blog has helped you grow your art businesses. It has also been a rough year for me health wise so I'm taking some time off to rest and regroup. So I thought it would be a good time … [Read more...]