Helping visual artists become sustainable businesses
That life and business are changing at the speed of light is obviously a gross understatement, just when we feel like we have managed to get a firm grip, keep our heads above water to take a few breaths, a new wave comes along and drags us out into the surf. However, this process of struggling to … [Read more...]
Last week’s chapter showed us the three general buckets of tools that we can choose from when we set out on our quest for increased visibility, however, that alone is not enough to help you chose the right tool for the right job. While, it isn’t within the scope of this series to dive into the … [Read more...]
Instead of talking about strategy this week I’m going to focus on tools and then move into strategy. Before we can come close to talking about strategy we have to first know what tools are available and how we can best use them. Then when we start building a visibility strategy we’ll be more … [Read more...]
What exactly is art? Have you ever asked yourself that question? Sure...probably everyday you walk into your studio and I’ll bet you never thought of yourself as a super hero...well think again. Let’s face it, art is more than brushing paint onto a canvas, or throwing that perfect pot... … [Read more...]
After you have your flag flying and folks are seeing it they have to know whether the flag is worth hunting down....people won’t buy your stuff if they can’t tell whether it works for them. That’s the job of our find ability thing. Here we are worried about making sure we are bringing the … [Read more...]
Back in the day... especially the '50s,'60s and '70s being found was not as much an issue as it is in today's over communicated, noisy world. The job of making sure your business was found was the job of the Ad men of Madison Ave. Since the '70s, especially since the invention of those tube things, … [Read more...]
Let’s face it, one of the reasons you’re doing what you’re doing is because you want to get paid doing something you love instead hiding out in that cube farm all your friends migrate to five days a week. The process of making and selling your stuff is called marketing... you have to make … [Read more...]
When was the last time you strolled into a book store in search of your next book club book? Did you have to go hunting around in the shelves or ask that lady with glasses behind the counter, where you could find the most recent Vampire book? Probably not , more than likely it was right in front of … [Read more...]
Think about this...what’s the best way to insure against random acts of buying? It happens when you set up shop and wait for someone to come strolling up to fondle your stuff and maybe even buy something. That is a random act of buying.... Here’s a hint... Don’t aim for one time sales! Go … [Read more...]