Originally, the marketing formula talked about over the last couple of weeks was limited to these four word Attention,Interest, Desire and Action. However, in the past decade,especially since the Internet’s evolution to its’ current level of interactivity, many have re-evaluated the AIDA formula … [Read more...]
Strategy
AIDA the final two pieces
Last week I talked about attention and interest, this week I'll cover the two final and extremely important elements of this formula, desire and action. It's great to get attention and even better to have folks really interested in your stuff, but...unless you can turn that interest into desire … [Read more...]
AIDA four letters to clear the marketing fog
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Sometimes it is good to have a formula to help remember what you need to do especially when you are starting something unfamiliar. Over the years a simple formula evolved to help measure the effectiveness of marketing efforts and it is still effective now. The formula simplifies a lot of the … [Read more...]
Truth about Getting Real
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Last week I talked about how potential buyers can't be buyers if they can't find you and I showed you lots of different ways to make yourself visible. Visibility by itself is not going to guarantee sales you'll have to do a bit more to get to that point. The "bit more" I'm talking about is … [Read more...]
And so…what do you do?
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The problem Most people identify themselves by a label when they are asked what they do or even when they think of themselves in terms of their work. So you might identify yourself as an artist or, I might think of myself as a photographer, well as you see, sticking a label on us doesn’t really … [Read more...]
8 ways to turn fans into missionaries
So people have said they luv your work and they know a lot of folks who would luv it also but your studio doors aren't coming unhinged by hoards of adoring fans from "what's her name". What's that all about? "What's her name" said she was going to send her neighbor your way but that was last year … [Read more...]
Four important easy things
Instead of a big long thing today I'm going to share a collection of small things...things I've learned, thought about, stumbled over, avoided and always had a kernal of an article in them. And trust me they all fit together.... No! I won't do it... One of my children was particularly stubborn … [Read more...]
Dump tradition: use the Y-Factor
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Have you ever wondered how you could steer more buyers your way as they flood into the streets the first morning of a show or how you can get more buyers into your gallery show? More importantly I am sure many of you have wondered, just like me, what drives that mob to roost, what causes them to … [Read more...]