Helping visual artists become sustainable businesses
Last week Facebook released its much anticipated addition to the blossoming GPS based checkin applications. In light of that release I’ve decided to spend some time taking a look at why you need to care about location based services and more importantly their applicability to working artists. … [Read more...]
By now you should have an understanding of the purpose of having visibility element in your overall art marketing strategy and the importance of visibility to artists in particular. Because we don’t own store fronts and most of us are the only people employed in our business ,we need to have some … [Read more...]
If you can remember the pre-GPS , pre-Mapquest or Google maps days you know how frustrating it was to try to find where ever it was you were going especially if that place changed locations...without telling you where they moved to. I remember those days well, navigating more by instinct than … [Read more...]
Marketing is all about networking which is about being social as in making connections that bring people to buy your stuff. How you fit those connections together as a network depends on the environment in which you need to work. The success of your network depends on everything from where you live, … [Read more...]
One of the first and most important things to do on setting up your Twitter account is to pay attention to your profile. Your profile is the window into your life and your business and it should reflect who you are and what you do. If yoiu are going to use Twitter to connect your network it will … [Read more...]