Helping visual artists become sustainable businesses
After you have your flag flying and folks are seeing it they have to know whether the flag is worth hunting down....people won’t buy your stuff if they can’t tell whether it works for them. That’s the job of our find ability thing. Here we are worried about making sure we are bringing the … [Read more...]
Back in the day... especially the '50s,'60s and '70s being found was not as much an issue as it is in today's over communicated, noisy world. The job of making sure your business was found was the job of the Ad men of Madison Ave. Since the '70s, especially since the invention of those tube things, … [Read more...]
Let’s face it, one of the reasons you’re doing what you’re doing is because you want to get paid doing something you love instead hiding out in that cube farm all your friends migrate to five days a week. The process of making and selling your stuff is called marketing... you have to make … [Read more...]
In the blink of an eye another year is about to pass and most of us will be making pilgrimages to our parental units or some semblance there of. Whether you return to your parental units or not, the holiday season is chuck full of times to mix and re-connect with others, some of whom you may not … [Read more...]
When was the last time you strolled into a book store in search of your next book club book? Did you have to go hunting around in the shelves or ask that lady with glasses behind the counter, where you could find the most recent Vampire book? Probably not , more than likely it was right in front of … [Read more...]
Think about this...what’s the best way to insure against random acts of buying? It happens when you set up shop and wait for someone to come strolling up to fondle your stuff and maybe even buy something. That is a random act of buying.... Here’s a hint... Don’t aim for one time sales! Go … [Read more...]
I ran across this on the 5000bc forum and had to share it. While it is about something altogether different than art the concepts you need to know to make your art business blossom are here. It is 12 minutes long ( ya, I know longer than a minute) and may be slow but keep coming back to it, each … [Read more...]
Marketing is all about networking which is about being social as in making connections that bring people to buy your stuff. How you fit those connections together as a network depends on the environment in which you need to work. The success of your network depends on everything from where you live, … [Read more...]
Remember pricing is more art than science. To work, you need to know your market and listen to your intuition. There are no quick fixes or magical formulas only a few ways to help and here’s one I know works. But first... There isn’t one perfect price for your stuff that you can apply … [Read more...]