Helping visual artists become sustainable businesses
By now you should have an understanding of the purpose of having visibility element in your overall art marketing strategy and the importance of visibility to artists in particular. Because we don’t own store fronts and most of us are the only people employed in our business ,we need to have some … [Read more...]
If you can remember the pre-GPS , pre-Mapquest or Google maps days you know how frustrating it was to try to find where ever it was you were going especially if that place changed locations...without telling you where they moved to. I remember those days well, navigating more by instinct than … [Read more...]
Last week’s chapter showed us the three general buckets of tools that we can choose from when we set out on our quest for increased visibility, however, that alone is not enough to help you chose the right tool for the right job. While, it isn’t within the scope of this series to dive into the … [Read more...]
Instead of talking about strategy this week I’m going to focus on tools and then move into strategy. Before we can come close to talking about strategy we have to first know what tools are available and how we can best use them. Then when we start building a visibility strategy we’ll be more … [Read more...]
Originally, the marketing formula talked about over the last couple of weeks was limited to these four word Attention,Interest, Desire and Action. However, in the past decade,especially since the Internet’s evolution to its’ current level of interactivity, many have re-evaluated the AIDA formula … [Read more...]
Last week I talked about attention and interest, this week I'll cover the two final and extremely important elements of this formula, desire and action. It's great to get attention and even better to have folks really interested in your stuff, but...unless you can turn that interest into desire … [Read more...]
Sometimes it is good to have a formula to help remember what you need to do especially when you are starting something unfamiliar. Over the years a simple formula evolved to help measure the effectiveness of marketing efforts and it is still effective now. The formula simplifies a lot of the … [Read more...]
What exactly is art? Have you ever asked yourself that question? Sure...probably everyday you walk into your studio and I’ll bet you never thought of yourself as a super hero...well think again. Let’s face it, art is more than brushing paint onto a canvas, or throwing that perfect pot... … [Read more...]
Before I begin with the final of the Three Immutable Laws I’d like to review the other two briefly..since it has been awhile. The First Law part I, part IIThis may seem like common sense but you’d be surprised at how many light bulbs switch on when we discover that people won’t necessarily … [Read more...]