Helping visual artists become sustainable businesses
That life and business are changing at the speed of light is obviously a gross understatement, just when we feel like we have managed to get a firm grip, keep our heads above water to take a few breaths, a new wave comes along and drags us out into the surf. However, this process of struggling to … [Read more...]
In the face of ever increasing competition one of the most important things we as artists can do for ourselves is to make sure we stand out, we need to be seen not as the result of the noise we make or the banners and slogans we try to use. In orders to stand out we must be seen as ourselves, people … [Read more...]
The rise of the internet and its’ emphasis on engagement and connection have opened a vast new world of options for artists to increase their visibility and in turn new avenues for selling their work. The ubiquitous nature of the Internet has produced an ever increasing sense of urgency by artists … [Read more...]
While visibility is a strategy for both finding and guiding the people most likely to buy and collect your work all of the effort and actions that go into your visibility strategy could be considered promotional. Traditionally defined promotion is considered one of the four elements of marketing, it … [Read more...]
Last week Facebook released its much anticipated addition to the blossoming GPS based checkin applications. In light of that release I’ve decided to spend some time taking a look at why you need to care about location based services and more importantly their applicability to working artists. … [Read more...]
The last installment began with an examination of the basics of search engines, how they work and more importantly, their role in your visibility level . We stuck mainly to what goes on when someone searches for you and what you as an artist can do to help ensure you are among the results the … [Read more...]
Over the last few installment I’ve focused on the use of social media as a tool to bring people to your Hub, the operative word being “bring ” by using social media networks as a way to increase the depth of your exposure. The depth I’m talking about is the extent to which your network, … [Read more...]