From the category archives:

Marketing Monday

aida tools for marketing

AIDA four letters to clear the marketing fog

Marketing Monday by Bill

Some­times it is good to have a for­mula to help remem­ber what you need to do espe­cially when you are start­ing some­thing unfa­mil­iar. Over the years a sim­ple for­mula evolved to help mea­sure the effec­tive­ness of mar­ket­ing efforts

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how artist can save the world

Save the Artist Save the World

Marketing Monday by Bill

cre­at­ing art is a rev­o­lu­tion­ary act it changes things, it changes the way we see the world and more impor­tantly effects the way those who see and get our work also see the world.
cre­at­ing art is not about fol­low­ing direc­tions, it’s not about “doing the right thing” , it’s not about fit­ting in and it’s not about pre­cisely emu­lat­ing a style.

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technology basics for artists

Getting started on the right foot: part IV

Marketing Monday by Bill

As in every­thing we have cov­ered so far, revisit your busi­ness goals because the extent of those goals will deter­mine what you do at this stage. Be hon­est and don’t expect your self to reach rock star lev­els with out the invest­ment of time and skill build­ing. Also, don’t con­sider your­self a fail­ure if you decide to limit your growth to your own pace, there’s not­ing wrong know­ing and prac­tic­ing what you know works best for you.

Remem­ber two things:

* Wait­ing for per­fec­tion will just keep you wait­ing;
* The best strat­egy as set forth by Seth Godin is to “fire, aim, aim” or more pre­cisely don’t expect to hit a bulls eye your first time around actu­ally, it may take sev­eral times mak­ing adjust­ments before you hit your mark.

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self investment is important for small business

Getting Started on the right foot: part III

Marketing Monday by Bill

If you cut cor­ners on tools, you’ll end up more often than not, increas­ing your pro­duc­tion time, decreas­ing your mar­gin, and ulti­mately your prof­its. A com­mon out­come is not pay­ing your­self and that doesn’t help anybody.

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Part 2 of getting started on the right foot

Getting Started on the Right Foot: Part II

Marketing Monday by Bill

A record keep­ing sys­tem that gives you a way to judge your progress, keep track of who bought what, when, man­age your inven­tory, and learn at a glance where you stand finan­cially, is crit­i­cal. We’re not talk­ing about a com­plex account­ing sys­tem, just some­thing that will help you make deci­sions when you need to.

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marketing monday starting on the right foot

How to get started on the right foot, Part 1

Marketing Monday by Bill

Before you do any­thing fur­ther this year take a few min­utes or more and think about why you are doing what you are doing and what you want your busi­ness to be.
Did you acci­dently “fall” into your art busi­ness after a job loss? If so be hon­est with your­self by ask­ing whether this is what you want to be doing or if it is just some­thing to “fill the gaps” until you find a “real” job.

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marketing monday Third Immutable law of marketing

The Third Immutable Law: help your buyers own your stuff

Marketing Monday by Bill

The Third Law is all about mak­ing the actual process of buy­ing your stuff an unfor­get­table expe­ri­ence. Your buy­ers will always remem­ber their expe­ri­ence with you, if every point of inter­ac­tion rein­forces their pos­i­tive thoughts of you and your stuff.

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The Second Immutable Law: create true believers

The Second Immutable Law of marketing Marketing Monday by Bill

After you have your flag fly­ing and folks are see­ing it they have to know whether the flag is worth hunt­ing down.…people won’t buy your stuff if they can’t tell whether it works for them. That’s the job of our find abil­ity thing. Here we are wor­ried about mak­ing sure we are bring­ing the right […]

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The First Immutable Law: find ability part II

Marketing Monday by Bill
marketing monday helping potential buyers find you

You must have clear paths that help poten­tial buy­ers check you and your stuff out. That means, if you sell in mul­ti­ple places don’t send some folks to one place and some to another, have a pre­view place with clear ways to check out each of those other places.
Ok, now that we have that all cleared up lets talk about ways to get those folks to your HQ

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