From the category archives:

Marketing Monday

location bases services yelp foursquare

Location Based Services: more than games?

2010 by Bill

As with most inno­va­tions these apps sprang from another inno­va­tion that set the stage, they are all based on GPS tech­nol­ogy but, and this is an impor­tant but, GPS in and of itself was not enough.

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SEO for artists

SEO for artists 9 key tactics

2010 by Bill

If you are a hand­made jew­eler and you are com­pet­ing with all other jew­el­ers (includ­ing big boxes) the more your con­tent empha­sizes your unique­ness the bet­ter your chances of being found. That orig­i­nal con­tent also needs to be interesting

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SEO for artists today's Marketing monday

SEO for artists

2010 by Bill

Unlike, major brands who only want traf­fic when there is a good chance you’ll buy, artists on the other hand want both buy­ers and repeat vis­i­tors who will share their dis­cov­ery with oth­ers. As artists, our abil­ity to achieve repeat sales is directly linked to the qual­ity of our connections,

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social media connections

A social media network formula for artists

2010 by Bill

Because we don’t own store fronts and most of us are the only peo­ple employed in our busi­ness we need to have some way that brings peo­ple to what­ever venue we sell our stuff out of

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social networking for artists

An Artist’s Social Graph

2010 by Bill

In a nut shell, social media/networking is both a com­mu­ni­ca­tions con­duit and a way to let peo­ple out in the world know you have some­thing they might be inter­ested in. It is also more than that, it is your key to build­ing trust and in turn relationships

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Inside the the visibility tool bag

The heart of your art business

2010 by Bill

The fun­da­men­tal pur­pose of a Vir­tual Hub is to have a cen­tral “place” or “head­quar­ters” for every­thing related to you and your stuff. Your vir­tual hub doesn’t nec­es­sar­ily need to be one sin­gu­lar place,

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tool for visibility

What’s in your visibility tool bag?

2010 by Bill

Remem­ber, vis­i­bil­ity depends on com­mu­ni­ca­tions to be suc­cess­ful, and until now com­mu­ni­ca­tions tools have been extremely lim­ited and largely inef­fec­tive for small busi­nesses. Also remem­ber that com­mu­ni­ca­tions tools for small busi­nesses have mostly been one way,

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alice in wonderland and visibility

What I learned from Alice, a Cruciverbalist and Sputnik

2010 by Bill

Over the 4th of July week­end I was taught a les­son by two unlikely char­ac­ters and a Russ­ian satel­lite. The les­son came after I watched two movies that sur­prised me

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marketing monday being found in the age of noise

The Age of Confusion

2010 by Bill

That things are chang­ing at the speed of light is obvi­ously a gross under­state­ment, just when we feel like we have man­aged to fig­ure things out and be able to take a few breaths a new wave comes along and drags us out into the surf

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