Helping visual artists become sustainable businesses
What are the most important lessons you have learned about being an artist and selling your work? One of the lessons that I’ve learned in the past year is that I’m the only one in control of my career and nothing and nobody is going to make it or break it except for me. I kept getting these … [Read more...]
What non-traditional methods do you use to market and sell your art? I think almost everything I do would be considered “non-traditional” by very traditional artists, but I don’t know how much of it is really “out there”. I try to see marketing as another creative outlet, where I can … [Read more...]
I had a realization this morning. A really obvious one actually, but I can be dense sometimes. When I do something for me and my own reasons, I succeed. When I do something to prove myself, or get approval, or from a sense of guilt, I never get anywhere. Really simple, but it explains a lot of my … [Read more...]
Tell us about your marketing journey. How did you start? I’ve always instinctively known that art was a business, and that I needed to learn those skills. My first “marketing advisor” was another entrepreneur that I knew, but he worked business to business with huge corporations, so … [Read more...]
How did you get started? It’s funny, I’ve always drawn but it was never my main focus as a child. Up until I was 12, I was a ballet dancer & a pretty good one at that. Everyone thought it was going to be my career. Then when I was diagnosed with Chronic Fatigue Syndrome, I had to give it … [Read more...]
There’s such a fine line between the two. On the one hand, you don’t want to put crappy artwork out into the world. You want your best stuff out there representing you. On the other hand, perfectionism can be crippling – I should know. I’ve got an awful case of it. Keith Bond wrote a … [Read more...]