For me it started with Google Analytics tracking on my Etsy store. I found out about using Google Analytics by typing something like “how to increase Etsy traffic” into the Google search bar and finding something about it on someone’s blog. Once I had it set up,  I could see hits coming from Twitter, other artist’s blogs, etc. That made me realize that I had some untapped resources to look into. Really, I just followed one hint to the next until I found something that affected my store hits in a positive way. I have learned most things I know about online selling through just asking Google questions and researching what I found for results.

Do you have a marketing strategy ?

I guess I hope to double my Etsy sales each Year, but who doesn’t? I plan to keep learning as I go, promoting other artists that like to promote back, finding new ways to reach customers, putting energy into what works and letting go of what doesn’t. Let’s not forget a positive attitude. That works WONDERS, really! I’m not a particularly sophisticated marketer, I’m just willing to spend time researching and I never give up.

Do you use social media online alone or do you combine it with offline efforts?

I keep my online sales and my gallery sales separate affairs so one doesn’t compete with the other. I don’t get out much besides the day job since I’m always struggling to keep up! But certainly I give it my best every day in the gallery to sell what I have there, so I’m definitely making offline efforts to turn art into revenue.