From the category archives:

Featured Artist Interview

The Artists center featured artist Lorrie Whittington

Lorrie talks about business and art

2010 by Bill

My mar­ket­ing jour­ney has not been as well planned as I would have hoped or advo­cate. How­ever, I did write down some SMART goals of what I wished to achieve, and wrote a loose busi­ness plan, which I need to update. Hav­ing done some busi­ness courses, the skills and tools I learnt from those have stood me in good stead, par­tic­u­larly when it comes to plan­ning, mar­ket­ing and mea­sur­ing performance.

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retrospective 2009 the ARTISTScenter featured artists

Five artists share tips on goals & expectations

2010 by Bill

One of the essen­tial traits of pro­fes­sion­als in any field and one of the crit­i­cal fac­tors that deter­mine the life time and growth of any field of endeavor is the will­ing­ness of the mas­ters to be stew­ards of the fields con­ti­nu­ity. Art is no less impor­tant than other left brained skill sets, in fact I would argue that its’ role in cul­tural sur­vival and growth is critical.

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retrospective 2009 the ARTISTScenter featured artists

Five Artists share lessons learned

2010 by Bill

Learn­ing from past actions is impor­tant for us all…it is how we grow and in the case of cre­atives, sharpen our cre­ativ­ity. As I men­tioned yes­ter­day the more we keep judg­ment out and let learn­ing in the more cre­ative we become and more will­ing we are to let go of fear.

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Five Artists share what didn’t work & why

retrospective 2009 the ARTISTScenter featured artists 2010 by Bill

Recent research has found that many have prob­lems with goals both set­ting and achiev­ing. A key part in this issue is the rel­a­tive inflex­i­bil­ity with which we view goals, they are seen as some­thing set in solid foot­ings for a future we have no con­trol over. Another key issue with goals is the implied judg­ment asso­ci­ated with achiev­ing or not achiev­ing goals…we tend to define our suc­cess in rela­tion to our goals.

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featured artist on roots

Michelle Ciarlo-Hayes talks about her roots

2009 by Bill

How did you get started?

I began work­ing heav­ily in pho­tog­ra­phy twelve years ago when my father taught me how to use his 1968 Asahi Pen­tax. I was in col­lege, and I was hooked. His instruc­tions to me were very basic — “keep the light meter nee­dle in the cen­ter, and don’t shake the cam­era.” I think that was the best piece of artis­tic advice I’ve ever been given!

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featured artist Liese Martin

Liese Martin on Marketing

2009 by Bill

For me it started with Google Ana­lyt­ics track­ing on my Etsy store. I found out about using Google Ana­lyt­ics by typ­ing some­thing like “how to increase Etsy traf­fic” into the Google search bar and find­ing some­thing about it on someone’s blog. Once I had it set up, I could see hits com­ing from Twit­ter, other artist’s blogs, etc.

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marketing monday pricing theories

Marketing Monday: what vinegar, coffee & ice cream share

2009 by Bill

Imag­ine this…you walk into a cof­fee shop and you are imme­di­ately offered a free cup of cof­fee if you agree to fill out an eval­u­a­tion form about the cof­fee. Dur­ing the course of the days of col­lect­ing info from cus­tomers the barista makes some changes to the condi­ments avail­able to enhance the cof­fee things such as, cloves, nut­meg, orange peel, and sweet paprika.

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